Life360 · 1 day ago
Senior Integrated GTM Planner, Devices
United States
Full-time
Remote
Senior Level, Lead/Staff
$122K/yr - $178K/yr
8+ years expLife360 is a company dedicated to keeping families connected through its mobile app and tracking devices. They are seeking a Senior Integrated GTM Planner to optimize and manage marketing planning for their devices business, ensuring effective execution of marketing strategies and cross-functional collaboration.
AndroidAppsFamilyMobileMobile Apps
Responsibilities
Refine, optimize and iterate on our integrated marketing planning model across our devices business
Lead/moderate cross-discipline marketing planning sessions and meetings in service of the operating model and set deadlines, milestones and deliverables for those campaigns and initiatives
Support the various marketing teams (acquisition, product marketing, product management) by managing the devices marketing roadmap which will include tactics by channel (web, retail, acquisition etc.) and by month/quarter
Project manage any initiatives as requested by our marketing business partners with specific focus on working closely with the product marketing team
Work with the Director of Marketing Planning and Operations to assist with the Marketing team’s operating model for Long Range, Annual and Quarterly Planning outputs
Flag marketing processes in need of improvement and use agency to surface potential solutions and recommendations
Qualification
Required
8+ years of overall marketing experience
Recent 5+ years of leading complex, cross-functional marketing projects from ideation to delivery
5+ years working in or with product management and product marketing teams
Stellar project management skills and always delivers on (or before) the deadline
Exceptional communication skills. Writing effectively is particularly critical in this role
Deep curiosity for solving problems, understanding the business and using the product
Previous experience working with budgets in complex and/or matrixed organizations
Proactive and collaborative, within the team and across the organization
Direct product management or product marketing management is a big plus
Preferred
Experience with subscription businesses
Helpful to have worked with International teams
Candidates with experience in adopting and scaling best practices in AI systems in support of marketing activities
Benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products
Company
Life360
Life360 creates a mobile app for families that helps families feel closer together.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$460.24MKey Investors
Bryant Stibel InvestmentsRegal Funds ManagementDCM Ventures
2025-06-03Post Ipo Debt· $320M
2022-11-21Post Ipo Equity· $33.04M
2021-06-29Post Ipo Equity· $2.1M
Leadership Team
Chris Hulls
Co-Founder and Executive Chairman
Justin Moore
Chief Technology Officer
Recent News
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2026-01-06
2026-01-06
2026-01-05
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