IMI Agency · 4 weeks ago
Beverage Program Marketing + Activations Manager
Washington, DC
Full-time
Hybrid
Mid Level
$75K/yr - $85K/yrIMI Agency is a leading fintech, data, and marketing agency specializing in Building Better Beverage Business™ for hospitality clients. They are seeking a Beverage Program Marketing + Activations Manager to enhance beverage program visibility and guest engagement through marketing initiatives, activations, and promotions across a global hotel client portfolio.
Advertising
Responsibilities
Compile and present relevant beverage trends and consumer data
Coordinate feature and promotion projects from ideation through implementation, acting as the Client’s agent with multiple participating stakeholders
Track property innovation suggestions to assist with an ROI
Create targeted, seasonal beverage promotions, taking them from concept to activation, developing and executing all promotion pieces, and tracking performance and effectiveness
Ideate and support restaurant and bar activations for Grand Openings, Conferences, and Industry events
Manage administrative marketing projects for the IMI Director of Accounts as directed
Lead and manage digital resources, including website content and development
Developing and managing multiple project timelines simultaneously
Writing and assisting with internal client communications, such as emails and PowerPoint presentations
Pulling periodic reports, evaluating data, and presenting findings and data to IMI and client operations team. Includes performing audits, creating decks, evaluating pricing, product assortment, etc
Perform other beverage-related duties and tasks as directed
Travel as needed 40%+
Qualification
Required
Advanced knowledge and professional working experience in developing, deploying, and assessing national marketing programs (preferably food and beverage-oriented)
Proven working experience in beverage trend spotting and beverage data analysis, staying current with present and future trends
A bachelor's degree in marketing, Communication, Hospitality, or a related field; or equivalent working experience
Professional expertise in cocktails, spirits, and a variety of beverages (i.e., beer, wine, non-alcoholic beverages)
Solid understanding of developing programs for working restaurants and bars
Experience creating and presenting presentations to groups of all sizes in-person and virtually
Experience deploying large-scale materials to personnel of all levels
Proficient in Excel, PPT, Teams, Outlook, PowerPoint, Word, and other Microsoft tools
Experience running promotions & activations at the unit level
Strong presentation, interpersonal, organizational, and writing skills
Ability to effectively manage multiple projects and balance priorities
Ability to manage communication and timely correspondence with multiple stakeholders and parties simultaneously
Works well under pressure and with tight deadlines
Flexible and able to work with different management styles
Takes initiative and is a part of the solution to issues and problems
High-energy people skills and a professional demeanor
Hospitable, with a service-prone, client-first mentality
Follow-up and follow-through must be your mantra!
Ability to travel as needed (40%+)
Company
IMI Agency
IMI Agency is a marketing and advertising company offering beverage marketing services.
Founded in 1990
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Sherry King
CFO/Partner
Don Billings
Founding Partner
Recent News
GlobeNewswire News Room
2025-03-05
Company data provided by crunchbase