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KENT WORLDWIDE · 3 weeks ago

PRODUCT DEVELOPMENT INTERN (Consumer Goods)

Muscatine, IA

Internship

Onsite

Intern

KENT WORLDWIDE is seeking a Product Development Intern passionate about pets to contribute to innovative solutions for pet lovers. This hands-on internship will provide experience in market research, consumer insights, and product development, allowing the intern to engage in impactful projects and see ideas become real-world products.

Animal FeedManufacturingWholesale

Responsibilities

Conduct a thorough review of the competitive landscape and available solutions related to the key consumer needs

Identify whitespace opportunities and unmet needs to inform product innovation strategy

Identify key opportunities in the pet products market

Engage internal cross-functional teams to help identify potential solutions for these opportunities

Potential to coordinate and supervise activities with external agencies and partners

Help increase our understanding of how consumers experience pet products in the market today, including frustrations and aspirations

Investigate product claims, providing detailed insights that can directly impact our strategy

Qualification

Market ResearchAnalytical SkillsCommunication SkillsCompetitive AnalysisExcelPowerPointBasic Marketing PrinciplesOrganizational SkillsIndependent Work

Required

Working toward a degree in Marketing, Marketing Research, Psychology, or Business with a Marketing focus

Strong communication, analytical, and organizational skills

Familiarity with conducting competitive analyses

Comfortable working independently when needed

Basic understanding of key marketing principles – completion of a minimum of two marketing or business-related classes

Comfortable with using Excel and PowerPoint or similar programs

Company

KENT WORLDWIDE

Since 1927, KENT WORLDWIDE has been guided by a deep commitment to animal care, human nutrition, and doing what’s right — values that have shaped its evolution into a globally diversified company.

Founded in 1927