Veridian Service Partners · 3 weeks ago
Director, Inside Sales and Conversion
Dallas, TX
Full-time
Onsite
Director/Executive
7+ years expVeridian Service Partners is a growing company focused on building a profitable home services company across America's top markets. The Director of Inside Sales and Conversion is responsible for designing and scaling the inside sales and call center function, optimizing the lead journey, and driving performance across all markets and brands.
Home RenovationHome ServicesOutdoors
Responsibilities
Define and own Veridian’s inside sales and call center strategy, aligning conversion execution with marketing demand generation and overall growth objectives
Design the operating model for lead handling, including team structure, specialization, coverage models, and service-level standards
Establish short- and long-term scaling plans to support new market launches and future brand expansion
Build the inside sales and call center organization from the ground up, including hiring, onboarding, and developing supervisors and frontline agents
Design org structure, roles, capacity models, and staffing plans to support predictable growth
Lead new market launches and expansions, ensuring people, process, and systems are ready on Day 1
Own the full lead lifecycle from initial inquiry to appointment to sale, ensuring speed-to-lead, coverage, and handoffs are optimized
Analyze conversion performance across stages (Lead-to-Appointment, Appointment-to-Sale) and implement improvements to increase efficiency and revenue yield
Ensure a consistent, high-quality customer experience across markets and brands
Own the design and ongoing optimization of the inside sales technology stack, including CRM telephony, routing logic, and reporting
Translate business priorities into system configuration, ensuring leads are prioritized and routed correctly
Establish dashboards and operating metrics that provide visibility into performance, capacity, and bottlenecks
Own the Veridian Inside Sales Playbook, defining standards for scripting, qualification, objection handling, and appointment setting
Design onboarding and continuous training programs that reinforce execution standards and improve performance
Ensure all processes, SOPs, and materials are documented and maintained as a single source of truth for the team
Directly manage supervisors and team leaders - coach them to drive accountability, engagement, and results
Own performance management for the inside sales organization, including KPIs such as conversion rate, speed-to-lead, and show rate
Design scorecards, incentives, and coaching frameworks that motivate performance and reinforce desired behaviors
Partner closely with Marketing, Operations, Finance, and Brand leadership to align demand generation, capacity planning, and revenue outcomes
Serve as the voice of conversion in growth planning discussions, using data to influence strategy and investment decisions
Proactively identify risks and constraints (staffing, systems, process) and implement mitigation plans before performance is impacted
Qualification
Required
7+ years in Inside Sales, Call Center Leadership, Revenue Operations, or Sales Enablement, with experience building or scaling teams
Proven success standing up new functions or materially transforming existing conversion organizations
Strong working knowledge of CRM and telephony platforms (Salesforce, Five9)
Data-driven mindset with the ability to diagnose funnel performance and operational bottlenecks
Builder's Mentality: Comfortable creating structure where none exists
Strategic Operator: Can define strategy and execute it with precision
People Leader: Develops leaders, not just individual contributors
Ownership Mindset: Takes accountability for outcomes, not just activity
Preferred
Experience managing multi-market or high-growth environments
Benefits
Competitive pay (based on experience)
On-the-job training
Company Expansion and growth opportunities
Team-oriented work environment
Consistent work year-round
Great benefits + PTO package
Company
Veridian Service Partners
Veridian Service Partners is a home services company that operates and scales a family of outdoor living and home improvement brands.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jeff Nutkis
Chief Executive Officer
Recent News
Venture Capital Firms
2025-12-18
Company data provided by crunchbase