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Particle Health · 1 day ago

Director of Marketing

United States

Full-time

Remote

Director/Executive

$180K/yr - $200K/yr

10+ years exp

Particle Health is revolutionizing healthcare data analytics and interoperability. As Head of Marketing, you will rebuild and run the marketing organization, owning strategy and execution to drive demand generation and strengthen the brand's market presence.

Developer APIsElectronic Health Record (EHR)Health Care

Responsibilities

Build and own demand-generation programs that consistently produce qualified MQLs and SQLs

Design and execute multi-channel campaigns across paid search, social, email, and landing pages

Partner with RevOps & Sales and Finance Leadership to align pipeline targets, improve lead quality, and measure funnel performance

Implement data-driven experimentation and testing to optimize conversion across channels

Strengthen Particle’s market presence and credibility through coordinated brand and PR initiatives

Manage PR and communications agencies and oversee announcements, op-eds, social content, and press strategy

Amplify CEO thought leadership through social narrative development, bylines, briefings, and industry commentary

Maintain consistent messaging across brand, growth, PR, and customer-facing materials

Plan and manage customer appreciation events, conference activations, webinars, and industry gatherings

Drive end-to-end event execution, including strategy, logistics, promotion, and follow-up campaigns

Ensure events support both brand visibility and near-term pipeline goals

Develop content across formats including blogs, newsletters, case studies, whitepapers, and email sequences

Collaborate with Product marketing to create and maintain collateral such as one-pagers, pitch decks, and product sheets

Own website updates, SEO, and all digital assets in partnership with Product Marketing and external agencies

Define marketing KPIs and maintain dashboards to measure channel performance and funnel health

Partner with RevOps on attribution modeling, lifecycle automation, lead scoring, and CRM hygiene

Manage the marketing budget and marketing systems, including HubSpot, Salesforce, and Webflow

Ensure all external communications meet healthcare regulatory and compliance requirements

Qualification

B2B marketing experienceDemand generation programsCampaign executionPRBrand managementContent production skillsMarketing analyticsHubSpot proficiencySalesforce proficiencyAnalytical thinkingWriting skillsCreativity