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Energy Right · 3 weeks ago

Director of Communications

Richmond, VA

Full-time

Onsite

Director/Executive

$70K/yr - $90K/yr

Energy Right is committed to advancing energy development responsibly, guided by a market-based approach and conservative ideals. They are seeking a Director of Communications to develop and implement a statewide communications strategy that promotes responsible clean energy development, while also managing media relations and digital engagement efforts.

Non-profit Organization Management

Responsibilities

Develop, implement, and oversee a statewide communications strategy that advances Energy Right’s mission to promote responsible, conservative-aligned clean energy development

Craft and disseminate fact-based, persuasive messaging rooted in property rights, rural prosperity, and energy independence, ensuring alignment with Energy Right’s brand voice and field engagement efforts

Build and maintain an annual Communications Strategic Plan and editorial calendar, integrating social, digital, and earned media across campaigns

Collaborate with leadership to align communications initiatives with organizational goals, field operations, and policy milestones outlined in the 2025–2026 Strategic Plan

Ensure all public-facing materials (press releases, web copy, newsletters, podcasts, and visuals) reflect message discipline, accuracy, and professionalism

Manage crisis and rapid-response communications, countering misinformation with proactive, values-based messaging

Serve as Energy Right’s primary media liaison, cultivating strong relationships with journalists, editorial boards, and communications partners at local, regional, and statewide levels

Proactively generate earned media opportunities through op-eds, letters to the editor, news stories, and interviews highlighting Energy Right’s work and the benefits of renewable energy to rural communities

Coordinate press events and speaking engagements for leadership and trusted local messengers (e.g., landowners, business leaders, elected officials)

Track and measure media exposure and sentiment; produce quarterly reports on communications reach, tone, and message consistency

Prepare spokespeople with media training, key messages, and briefing materials to ensure effective representation across platforms

Lead the modernization of Energy Right’s website and digital infrastructure, enhancing user experience, analytics tracking, and storytelling reach

Oversee social media strategy across platforms, maintaining consistent voice, design, and tone; track engagement metrics and optimize for reach and conversion

Develop original, professional-grade multimedia content—videos, infographics, case studies, newsletters, and podcasts—that convey the organization’s mission and local impact stories

Manage digital advertising campaigns and A/B testing initiatives to evaluate message performance and refine audience targeting

Ensure all communications assets are archived, searchable, and ready for redeployment across Energy Right’s programs and partner channels

Coordinate with Energy Right’s field and policy teams to ensure communications support community engagement success

Develop and maintain relationships with key partners, including local officials, trade associations, state agencies, universities, and nonprofit organizations

Identify and elevate trusted local voices who can authentically communicate the benefits of renewable energy within their communities

Build coalitions with communications counterparts in allied organizations to amplify Energy Right’s reach through shared campaigns and joint initiatives

Support donor and funder relations by producing impact stories, campaign summaries, and narrative reports that demonstrate communications ROI

Supervise communications contractors, vendors, and consultants as needed, including design, digital marketing, and polling partners

Manage the communications budget responsibly, tracking expenses for campaigns, media production, and technology tools

Contribute to organization-wide strategy discussions, ensuring that communications priorities reflect and reinforce Energy Right’s mission, values, and success equation

Provide ongoing training and support to staff on message discipline, media best practices, and brand consistency

Represent Energy Right as a senior leader in public forums, conferences, and partner events when appropriate

Qualification

Communications strategyMedia relationsDigital engagementGoogle WorkspaceCRM platformsStorytellingPublic speakingVideo editingAnalytics toolsCanvaCollaboration

Required

Background in communications, media, or public affairs, preferably within policy, nonprofit, or issue-based work

Demonstrates confidence with public speaking and is willing to participate in and conduct interviews

Strong writing and storytelling ability; skilled at translating policy and technical topics into clear, values-driven messaging

Demonstrated capacity to plan and execute communications strategies across digital, social, and earned media

Works effectively with cross-functional teams and external partners to align messaging with organizational goals

Proficient with Google Workspace, Canva, and CRM platforms, social-media tools, and analytics to track communications impact

Understands conservative audiences, rural prosperity priorities, and the role of property rights in energy development

Preferred

Familiarity with Virginia's political and media environment

Video editing experience

Benefits

Employer-paid health insurance for the staff member and employee-paid health insurance options for family members.

Generous paid time off (PTO) and a flexible work environment to support work-life balance.

Opportunities for professional growth and development.

Company

Energy Right

Energy Right strives to ensure energy is developed the right way with a focus on property rights and conservative ideals including an all-of-the-above energy strategy led by a market-based approach.

Founded in 2022