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Davis Wright Tremaine LLP · 5 days ago

Senior Marketing Content Specialist

New York, United States

Full-time

Hybrid

Mid, Senior Level

$108K/yr - $116K/yr

5+ years exp

Davis Wright Tremaine LLP is one of the top law firms in the U.S., seeking a Senior Marketing Content Specialist to enhance their brand and business development through effective content strategies. The role involves leading content development, collaborating with various teams, and ensuring high editorial standards across multiple content types.

ConsultingEducationInternetLaw EnforcementLegalNewsPublishingSocial Media

Responsibilities

Orchestrate the development of sophisticated content across firm channels, including thought leadership articles, client alerts, web copy, campaigns, newsletters, and proposals

Draft, edit, and publish engaging email and website content daily, frequently on tight deadlines; coordinate review and approval workflows with lawyers and business professional teams

Collaborate with attorneys, business development team members, and other members of the CMBDO organization to prepare content for distribution, optimize for visibility and engagement across web and email platforms; apply basic SEO and GEO principles to increase reach and performance

Manage multiple content projects simultaneously while meeting deadlines in a fast-paced environment

Serve as a senior-level editor, ensuring high editorial standards, consistency of voice and tone, and accuracy across all external-facing materials; ensure email insights, advisories, newsletters, and internal communications align with the firm’s brand and strategic goals

Collaborate with website, events, design, and other marketing team members to coordinate and execute cross-channel campaigns

Contribute to content strategy and editorial planning in partnership with marketing and BD leadership

Review/update existing content as needed and repurpose high-performing or strategic content into evergreen assets that can deliver value across channels

Lead content planning and content audits; identify gaps, opportunities for repurposing, and lifecycle plans for evergreen vs. timely content; recommend content topics informed by practice goals, legal developments, and industry trends

Create and maintain content frameworks, templates, style briefs, and editorial guidelines that support consistent tone, structure, and reuse across teams

Support governance by documenting workflows, approval processes, and content ownership; ensure content meets compliance/conflicts requirements before publication

Train and advise attorneys, practice administrators, and content teammates on strategy, SEO, and best practices for creating client-facing content

Qualification

Content developmentSEO fundamentalsProject managementDigital content toolsContent strategyCommunication skillsOrganizational skillsInterpersonal skillsTime management

Required

5+ years of professional content or communications experience

Outstanding writing and editing skills, with a strong command of tone, clarity, and succinctness

Excellent communication skills, including the ability to get consensus and collaboration from partners, business development teams, and senior leadership; ability to explain concepts quickly and easily; ability to communicate with all levels of management and staff

Ability to analyze and present content and email

Strong organizational and time management skills with close attention to detail

Ability to work in a fast-paced environment on tight deadlines

Familiarity with content strategy, analytics, and A / B testing

Proven project management skills with the ability to manage concurrent complex priorities and deadlines

Working knowledge of digital content tools, SEO fundamentals, email marketing platforms, and analytics

Strong interpersonal and management skills; experience working with senior professionals and subject-matter experts