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Heartbeat · 7 hours ago

Vice President, Analytics

New York, NY

Full-time

Onsite

Director/Executive

$133K/yr - $209K/yr

12+ years exp

Heartbeat is a full-service agency for healthcare Challenger Brands, seeking a seasoned leader for the role of Vice President, Analytics. This role focuses on reimagining analytics to enhance client strategies and drive impactful campaigns through data-driven insights.

AdvertisingMarketing

Culture & Values

Responsibilities

Partner with agency leadership to shape and advance Heartbeat’s analytics strategy, ensuring we stay competitive, innovative, and forward-leaning in how we harness data

Oversee development of measurement frameworks, advanced models, and analytic products that elevate how we measure impact and inform strategy

Partner across strategy, creative, media, technology, and client leadership to embed data-driven thinking into everything we do

Lead high-performing analytics teams, driving mentorship, career growth, and a culture of curiosity

Represent Heartbeat in senior client engagements and select industry forums, championing our analytics point of view and insights leadership

Provide thought leadership on emerging analytics methodologies, tools, and industry trends that keep us ahead of the curve

Qualification

Analytics leadershipData strategyBI architectureAdvanced modelingExecutive reportingData governanceOmni-channel measurementStorytellingEmpathyCuriosityMentorshipCommunication

Required

12+ Years Of Analytics, Marketing Measurement, Or Data Science Leadership Experience

Partnering with senior analytics and agency leadership to shape and implement a comprehensive analytics vision that supports Heartbeat's client goals and business strategy — from behavioral customer insights to omni-channel measurement and optimization

Leading and scaling analytics practices, including data strategy, BI architecture (Tableau, Power BI), advanced modeling, and data governance

Developing enterprise-grade data products and frameworks that drive consistent insight delivery across clients and markets

Executive reporting, storytelling, and communication with senior internal leaders and client executives, translating complex analytics into clear business recommendations

Identifying strategic opportunities grounded in data — from media mix optimization to customer lifetime value and segmentation — and pairing findings with practical, business-forward recommendations

Leading analytics teams with empathy, establishing best practices, and fostering professional growth