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The Daily Wire · 2 weeks ago

Senior Paid Media Specialist

Nashville, TN

Full-time

Onsite

Mid, Senior Level

1+ years exp

The Daily Wire is seeking a Paid Media Specialist to execute and optimize paid media campaigns that drive audience growth and engagement across their platforms. This role involves hands-on management of Google Ads and Microsoft/Bing campaigns, using data-driven strategies to maximize performance and efficiency in a fast-paced media environment.

Media and EntertainmentNewsPoliticsPublishingTV Production

Responsibilities

Execute and manage paid campaigns across Google Ads, Microsoft Ads, Apple Search Ads, Amazon Ads, and related platforms

Build and maintain campaigns, including audience setup, conversion tracking, budgets, bid strategies, and troubleshooting

Monitor performance daily and weekly; adjust bids, pacing, creative rotation, and targeting to hit KPIs

Analyze platform data and apply insights to ongoing campaign optimization

Plan and execute A/B tests across creative, bidding, audiences, landing pages, and Performance Max structures

Maintain optimization schedules, testing documentation, and performance tracking systems

Coordinate with digital publishers and manage weekly status updates and action items

Support monthly performance reporting and stay current on platform updates, algorithm changes, and best practices

Qualification

Google AdsBing AdsPaid media strategiesSmart bidding strategiesPerformance Max optimizationYouTube campaign structureKeyword analysisMicrosoft ExcelGoogle Sheets