Dashlane · 2 weeks ago
Vice President, Growth Marketing
New York, NY
Full-time
Hybrid
Director/Executive
$260K/yr - $290K/yr
10+ years expDashlane is a leading company focused on credential security for businesses and consumers. They are seeking a Vice President of Growth Marketing to lead their B2B demand function, optimizing demand strategies and managing a significant media budget to drive pipeline growth.
Identity ManagementPrivacySecuritySoftware
Responsibilities
Own and optimize Dashlane’s annual B2B media budget across core paid channels (search, display, LinkedIn, programmatic, affiliates) to generate qualified leads and pipeline
Build and execute full-funnel demand generation strategies grounded in performance data, customer journey insights, and continuous testing
Analyze and report on campaign performance—traffic, CAC, conversion rates, and pipeline impact—translating results into actionable insights for the growth leadership team
Partner closely with channel specialists, agencies, and cross-functional teams to bring strategic demand generation plans to life through activation
Collaborate cross-functionally with Sales, Product, Finance, and external media agencies to ensure tight alignment and operational excellence
Develop and iterate on messaging, landing pages, and user flows with a strong emphasis on A/B testing, experimentation, and conversion optimization
Contribute to the evolution of our B2B growth tech stack (e.g., Marketo, Salesforce, ZoomInfo), including evaluating new tools and attribution solutions
Stay ahead of industry trends by piloting AI-driven marketing strategies and exploring emerging channels and techniques
Qualification
Required
10+ years of experience in growth marketing or demand generation, and 5+ years of experience in marketing leadership
Demonstrated success scaling B2B demand programs and owning large media budgets in a fast-paced, high-growth SaaS environment
Strong command of marketing performance metrics, attribution modeling, and marketing ROI frameworks
Hands-on experience with B2B martech tools such as Marketo, Salesforce, ZoomInfo, and paid platforms like Google, LinkedIn, and programmatic ad networks
Preferred
Experience partnering cross-functionally and influencing stakeholders across Sales, Product, and Finance
A curious, AI-forward mindset and willingness to introduce modern marketing strategies that challenge the status quo
Clear communication and presentation skills, with the ability to confidently share what's working (and what's not) with leaders across the business
Benefits
Equal Parental leave - regardless of gender, up to 20 weeks fully paid leave to take care of their new baby, within the first year of birth or adoption
Mental health services through Spring Health and well-being days
Mentorship program - select your mentor from our internal pool and continue your learning path!
Comprehensive health coverage, including dependents
Unlimited PTO
Betterment 401(k) retirement plan
Paid holidays and sick leave
Donation matching program - give back to the community and support actions that lead to positive social impact under the historically marginalized communities. Every donation will be matched by Dashlane, up to $500 per year
Weekly lunch in the office and monthly happy hour
Team buildings & seasonal social events and many more
Company
Dashlane
Dashlane is a leading credential manager that removes complexity by pairing comprehensive security with ease of use.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$210.9MKey Investors
Sequoia CapitalHercules CapitalSilicon Valley Bank
2019-05-30Series D· $110M
2019-04-12Debt Financing· $30M
2018-04-26Debt Financing· $10M
Leadership Team
John Bennett
Chief Executive Officer
Guillaume Maron
Co-Founder and VP Engineering
Recent News
Techlicious Latest Articles
2025-11-07
2025-11-06
Company data provided by crunchbase