BRAVE Books · 4 weeks ago
Marketing Paid Media Buyer
Conroe, TX
Full-time
Onsite
Mid Level
$56K/yr - $61K/yrBRAVE Books is a company dedicated to creating faith- and values-based content for families. They are seeking a Paid Media Buyer to manage and optimize paid media campaigns across various platforms to drive customer acquisition and enhance campaign performance.
BooksComicsPublishingRetail
Responsibilities
Own day-to-day management of paid media accounts (Meta, Google/YouTube, TikTok)
Launch, test, and scale campaigns across multiple ads accounts and funnels
Manage budgets, pacing, and spend efficiency to hit CPA, ROAS, and CPC targets
Build and iterate on account structures, audiences, and bidding strategies
Collaborate with copywriters and designers to develop high-performing creative
Analyze performance data and make rapid optimization decisions
Run structured creative, audience, and offer testing frameworks
Monitor attribution, conversion tracking, and platform signal health
Report on performance metrics and insights to marketing leadership
Identify opportunities to expand into new channels and placements
Stay current on platform updates, policy changes, and best practices
Support launches, promotions, and seasonal campaigns with aggressive execution
Research competitors and other advertisers to take inspiration from winning campaigns and ads
Qualification
Required
Proven experience managing paid media campaigns on Meta Ads
Experience with Google Ads, including YouTube
Strong understanding of performance metrics (CPA, ROAS, CAC, LTV)
Hands-on experience scaling eCommerce or subscription offers
Strong analytical skills and comfort making decisions from data
Ability to manage multiple campaigns and priorities simultaneously
High ownership mentality and comfort being accountable to results
Clear communicator who can collaborate cross-functionally
Alignment with BRAVE Books' mission and values
Preferred
Experience running TikTok Ads at scale
Experience with subscription-based businesses
Familiarity with Shopify, attribution tools, and analytics platforms
Experience working closely with in-house creative teams
Background in direct-response or performance marketing
Experience managing six-figure+ monthly ad budgets
Benefits
Health insurance
Dental insurance
Vision insurance
PTO
Employee discounts
Relaxed dress code
Company birthday celebration
Professional development credits
Company
BRAVE Books
BRAVE Books is a publishing company that publishes monthly series of children's books.
Founded in 2021
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Walker Jester
Chief Operating Officer
Company data provided by crunchbase