Senior Manager, Customer Marketing jobs in United States
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G2 · 5 hours ago

Senior Manager, Customer Marketing

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level, Lead/Staff
money$130K/yr - $155K/yr
date8+ years exp

G2 is the world's largest and most trusted software marketplace, helping businesses make smarter software decisions. The Senior Manager of Customer Marketing will lead customer lifecycle marketing programs to enhance engagement, retention, and advocacy, working closely with cross-functional teams to drive product adoption and community connection.

B2BBusiness IntelligenceConsumer ReviewsEnterprise SoftwareMarketing AutomationMarketplaceSoftware
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Growth Opportunities
Hiring Manager
Nora Kawaguchi-Rodriguez
linkedin

Responsibilities

Execute campaigns aligned with lifecycle strategy
Partner with cross-functional teams to launch and optimize multi-channel campaigns
Launch and optimize initiatives such as testimonials, case studies, referrals, and co-marketing programs
Collaborate with Product, Growth, and Marketing teams on targeted initiatives; track engagement metrics
Develop and maintain webinars, certifications, and onboarding programs in partnership with Product and Content teams
Execute campaigns across email, social, and in-app channels; manage incentive budgets and coordinate with Finance
Track campaign performance and collect customer feedback
Build dashboards, analyze trends, and provide actionable insights to leadership

Qualification

Customer marketing programsCustomer lifecycle expertiseData analytics proficiencyLeadershipTeam managementCommunication skillsCoaching abilityCustomer feedback platformsOperationalizing customer programsPresentation skillsInterpersonal skills

Required

Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field
Experience: At least 8 years in customer experience, marketing, or related fields, with 5+ years in technology, SaaS, or marketplaces
Demonstrated success designing and executing customer marketing programs
Strong leadership, team management, and coaching ability
Deep expertise in customer lifecycle and high-impact communications
Proven track record operationalizing and measuring customer programs
Excellent communication, presentation, and interpersonal skills
Proficiency with data analytics and customer feedback platforms
Willingness to travel for customer events, conferences, and team meetings

Preferred

Advanced degree (MBA, MA) is a plus
Certifications in Customer Experience, Community Management, or Lifecycle Marketing highly valued

Company

G2

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Glassdoor4.2
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G2 operates a software marketplace for business organizations to research, buy, and manage their software and services.
dateFounded in 2012
location
Chicago, Illinois, USA
people-size501-1000 employees
web-link
https://www.g2.com

Funding

Current Stage
Late Stage
Total Funding
$257.57M
Key Investors
Permira,Salesforce VenturesIVPAccel
2021-06-22Series D· $157M
2018-10-11Series C· $55M
2017-05-23Series B· $30M

Leadership Team

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Godard Abel
Co-founder & CEO
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Tim Handorf
Co-Founder - Head of G2 Labs
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Recent News

PR Newswire
G2 Names Alexis Zheng Chief Product and Technology Officer to Drive AI Innovation and Platform Growth
2026-02-03
The Next Web
Is G2 becoming too powerful for the software market?
2026-02-02
The Next Web
TNW Weekly Briefing
2026-02-02
Company data provided by crunchbase