Steve Madden · 1 week ago
Sr. Influencer Marketing Associate
New York, NY
Full-time
Onsite
Mid, Senior Level
$70K/yr - $75K/yr
3+ years expSteve Madden is a prominent fashion brand, and they are seeking a Sr. Influencer Marketing Associate to execute influencer strategies across digital platforms. The role involves managing influencer campaigns, building relationships with creators, and supporting brand initiatives to enhance the company's presence in the creator community.
ApparelFashionRetailShoes
Responsibilities
Support strategy, planning, and execution of influencer campaigns for key product launches, collaborations, and brand moments
Identify, vet, and contract influencers across TikTok, Instagram, YouTube, and other emerging platforms that align with Steve Madden’s brand and audience
Oversee end-to-end campaign logistics—briefing, negotiation, contracting, product gifting, content review, and approvals
Support and grow Steve Madden’s affiliate influencer network through platforms such as Shopmy and TikTok Shop
Manage affiliate onboarding, partnerships, and performance tracking to drive revenue and awareness
Analyze performance data, develop reports, and provide actionable insights to improve ROI across affiliate campaigns
Build and nurture long-term relationships with influencers, talent agencies, and affiliate partners
Act as a brand ambassador and liaison, ensuring clear communication and alignment with brand values
Partner with Brand Marketing, PR, Social Media, and E-Commerce teams to integrate influencer and affiliate programs into broader brand initiatives
Collaborate with Legal and Finance to ensure compliance with FTC guidelines and manage contract and payment processes
Support seasonal campaign planning, influencer events, and seeding initiatives
Able to manage multiple projects and deadlines with support and resources as needed
Perform other duties and special projects as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
Minimum of 3–5+ years of experience in influencer marketing, preferably within fashion, beauty, or lifestyle brands
Proficient in Microsoft Office Suite and ERP systems
Strong understanding of social media platforms, creator culture, and fashion trends
Experience managing influencer campaigns end-to-end, including negotiation and reporting
Proficiency in influencer management tools (e.g., Tagger, GRIN, CreatorIQ, ShopMy, or similar)
Creative eye for content and passion for staying ahead of digital trends
Excellent interpersonal, problem-solving, communication, organization, and relationship management skills
Benefits
Health and dental insurance
Life insurance
Disability insurance
401K
Paid holidays
A generous paid time-off policy
Career opportunities within a dynamic team
Company
Steve Madden
Steve Madden is a designer and marketer of fashion footwear, accessories, and apparel.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1993-12-23IPO
Leadership Team
Edward Rosenfeld
Chief Executive Officer
A
Arvind Dharia
CFO
Recent News
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2026-01-05
2025-12-24
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2025-11-29
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