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Allegacy Federal Credit Union · 2 days ago

Email Channel Marketing Manager

Winston-Salem, NC

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Allegacy Federal Credit Union is a member-owned cooperative committed to the well-being of its members and community. They are seeking a detail-oriented and performance-driven Manager to lead strategy and execution for the email marketing channel, focusing on delivering personalized, data-informed communications to support acquisition and retention.

Financial Services

Responsibilities

Develop and manage email campaigns across lifecycle stages, including onboarding, engagement, and cross-sell

Design and optimize templates for responsiveness, accessibility, and performance

Ensure content is timely, relevant, and aligned with brand and compliance standards

Leverage segmentation and behavioral data to deliver targeted messaging

Collaborate with MarTech and analytics teams to implement automation and dynamic content

Conduct A/B testing and performance analysis to refine strategies

Partner with product, creative, and member experience teams to align messaging and timing

Coordinate with compliance and CRM teams to ensure regulatory integrity

Support strategic planning and calendar development for email initiatives

Qualification

Email marketingCRMEmail platformsSegmentationAutomationPerformance metricsAnalytical skillsHTML/CSSMember journey mappingCommunication skillsProject management