Apply on Employer Site

Davis Wright Tremaine LLP · 1 day ago

Senior Content Manager

Seattle, WA

Full-time

Hybrid

Mid, Senior Level

$128K/yr - $141K/yr

7+ years exp

Davis Wright Tremaine LLP is one of the top law firms in the U.S., and they are seeking a Senior Content Manager to lead their marketing content initiatives. The role involves managing content production, collaborating with various teams to create compelling client-facing content, and optimizing content strategies to support the firm's growth.

ConsultingEducationInternetLaw EnforcementLegalNewsPublishingSocial Media

Responsibilities

Develop an integrated content strategy aligned to firm priorities, including strategies to create new content and refresh existing content in support of the firm’s growth and brand elevation goals, and to profile the work and achievements of the firm’s attorneys

Collaborate with practice groups, individual partners, and business development professionals on practice descriptions, website content, marketing collateral, proposals and presentations, lawyer bios, thought leadership, and event-related content

Collaborate with Business Development, Practice Management, Recruiting, and lawyers to translate legal expertise into compelling client- and market-facing content

Oversee editorial calendar planning across channels (web, client alerts, blogs, social, email, newsletters)

Manage end-to-end content production: briefing, interviewing subject matter experts, drafting, editing, approval routing, and publishing

Lead content optimization efforts: SEO and GEO best practices for web content, metadata, headline testing, and analytics-informed refinements

Oversee content repurposing and syndication to maximize reach and lifetime value across channels and campaigns

Maintain approval workflows with attention to compliance, QAC, and conflicts screening processes; maintain content frameworks, templates, style briefs, and editorial guidelines that support consistent tone, structure, and reuse across teams

Advise and present to lawyers and business professionals across the firm on how to develop compelling content and how to use content to raise awareness and grow business

Use content performance metrics (traffic, engagement, lead attribution, downloads, social amplification) to report impact and continuously improve strategy

Mentor and develop junior content and social media specialists; contribute to a collaborative, inclusive team culture

Stay up to date on content trends in the legal and professional services industries, advise on new strategies to improve the firm’s approach to content

Qualification

Content strategyEditorial managementSEO fundamentalsProject managementDigital content toolsClient service orientationWriting skillsCommunication skillsTeam management

Required

7+ years of professional content, editorial, or communications experience, ideally within professional services, law firms, B2B organizations, or news

Demonstrated experience leading editorial strategy, content programs, or newsroom-style operations with multiple stakeholders

Outstanding writing and editing skills, with a strong command of tone, clarity, and succinctness

Excellent communication skills, including the ability to get consensus and collaboration from partners, business development teams, and senior leadership; ability to explain concepts quickly and easily; ability to communicate with all levels of management and staff

Knowledge and experience of the law firm business development process

Proven project management skills with the ability to manage concurrent complex priorities and deadlines

Working knowledge of digital content tools (CMS experience preferred), SEO / GEO fundamentals, email marketing platforms, and analytics

Client-first and team-first attitude; responds promptly and effectively to internal and external client needs; understands sensitivity of client information

A dual-minded approach: highly creative and an excellent writer who can also be process-driven, think at scale, and rely on data to make decisions

Experience managing and mentoring a team