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amika · 2 weeks ago

Senior Manager, Influencer + Communications Strategy

Brooklyn, NY

Full-time

Hybrid

Senior Level

$140K/yr - $140K/yr

6+ years exp

Amika is a Brooklyn-born, salon-raised haircare brand dedicated to sustainability and innovation. The Senior Manager of Influencer & Communications Strategy will lead influencer strategy, creator partnerships, and global PR execution, while building a high-impact creator network and driving culturally relevant campaigns.

Consumer GoodsFashion

Growth Opportunities

No H1B

Responsibilities

Lead the end-to-end strategy for amika’s global creator ecosystem across micro, mid-tier, macro and celebrity talent, aligned with brand, product and retail priorities

Develop a long-term vision for influencer contributions to brand storytelling, performance, and cultural relevance

Plan, execute + optimize influencer campaigns across evergreen, launch and cultural moments—ensuring diverse representation across all hair types and communities

Vet, negotiate, and onboard creators ensuring strong brand alignment, value exchange + robust usage/compliance parameters

Partner closely with social, brand, product marketing, creative, and paid media teams to ensure creator content fuels awareness, engagement, and conversion

Lead strategy + scale for amika’s ambassador community using TYB, OCEM platforms and similar tools

Own daily platform optimization: segmentation, incentives, content briefs, reward structures, and performance reporting

Drive community acquisition, retention and engagement at scale through thoughtful incentives and authentic brand participation

Analyze ambassador performance, content quality + revenue impact to continually optimize

Manage influencer agencies, vetting partners and ensuring performance accountability

Own influencer budget planning, forecasting, contract terms, usage rights + cost optimization in partnership with Sr. Director

Co-lead the global PR strategy with the Sr. Director, ensuring cohesive storytelling across press, influencer and brand channels

Shape narratives around product innovation, brand purpose, sustainability and professional heritage

Build and nurture strong relationships with beauty editors, writers, freelancers and relevant verticals

Oversee all media outreach, product launches, feature pitching, thought leadership, and editorial placement in tandem with agency partner

Service as the day-to-day POC for agency partner overseeing press communications, sample coordination, media list development + vetting, seeding and tracking earned coverage

Partner with global and local PR agencies to execute outreach, experiential events, retailer moments, stylist/influencer talent opportunities, and brand storytelling initiatives

Ensure PR storytelling aligns with brand campaigns, product priorities and retail strategies

Coordinate with international partners to support global press alignment

Qualification

Influencer marketingCommunity managementCampaign managementMedia relationsAnalytical skillsContract negotiationSocial media knowledgeCross-functional leadershipCommunication skillsTeam leadership