TaylorMade Golf Company · 2 weeks ago
SUN DAY RED - Associate Program Manager E-mail Marketing
San Clemente, CA
Full-time
Onsite
Entry, Mid Level
$80K/yr - $85K/yr
2+ years expTaylorMade Golf Company is seeking an Associate Program Manager for Email Marketing to develop and execute email and SMS strategies for their digital commerce initiatives. The role involves collaborating with various teams to create effective email campaigns, manage audience development strategies, and maintain best practices in email marketing.
Retail
Responsibilities
Contribute to the planning of email marketing including re-engagement, marketing and promotional activities. Daily management of planning and creation of assets, optimization, segmentation strategy, template setup, and reporting
Contribute to email marketing campaigns that convey overall marketing messages clearly and in the proper tone to customers and prospective customers
Help define and measure the effectiveness of audience development strategies and growth initiatives
Wireframe campaigns. Liaise with internal teams to provide detailed direction for design and copywriting handoff
Build email campaigns in ESP using provided assets, while adhering to email style guide
Contribute to text message strategy development, message creation, and process improvements
Utilize automated workflows and dynamic content capabilities to build out personalized customer journeys
Support 3rd party email initiatives such as sweepstakes and partner marketing promotions
Work cross-departmentally (with brand marketing, ecommerce, social, design, copywriting and advanced analytics) to gather assets, business requirements, development time, marketing goals and objectives, etc
Test and review all campaigns prior to send including device render testing, link checks, proofreading, etc
Review metrics and update reporting for email program dashboard
Maintain current knowledge of email best practices, strategies, and industry standards including browser/client compatibility, appearance of subject lines, use of images etc
Track and analyze trends, competitive landscape, consumer insights and current state of the business
Perform other responsibilities as required
Qualification
Required
Excellent English communication skills, both verbal and written. Ability to write, proofread and edit with proficiency and accuracy
Basic understanding of HTML, CSS, etc
Intermediate knowledge of Microsoft Office (Excel, Word, PowerPoint)
Ability to communicate ideas in both technical and user-friendly language
Must be able to be pro-active and seek out new opportunities to improve email program
Highly self-motivated and directed, with keen attention to detail
Ability to prioritize and execute tasks and work independently in a dynamic and fast-paced organization
Passion for golf and/or sport
Bachelor's degree in Marketing, Communications, Business or related field
2-3 years' experience working with enterprise email service provider
Experience working in a team-oriented / collaborative environment
Preferred
Experience with Google Analytics
Experience with Klaviyo
Benefits
Health & wellness
Performance bonuses
Product discounts
Holidays
Paid time off
Company
TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls, accessories.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Rick Paschal
EVP & Chief Financial Officer
Angel Pracuta
Sr. Manager & Lead Talent Acquisition Partner
Company data provided by crunchbase