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Digitas North America · 9 hours ago

Associate Director, Search Marketing

Boston, MA

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$96K/yr - $144K/yr

7+ years exp

Digitas North America is a Networked Experience Agency that creates magnetic experiences for brands. The Associate Director of Search Marketing will manage SEM campaign strategies, oversee optimization and reporting, and integrate SEM with other capabilities.

Marketing & Advertising

Responsibilities

Serving as escalation point of contact for day-to-day clients

Shaping and articulating the department and agency’s view on customer segmentation, media strategy tactics and execution

Managing the strategic components of an integrated SEM campaign, with other digital and offline media

Overseeing development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)

Accountable for testing schedule, learning agenda, performance forecasts

Drawing insights from program results, keeping clients and internal teams looped in on strategic implications

Identifying and addressing client issues, as well as new opportunities within existing client business

Owning and clearly responding to client questions and issues related to media, serving as day-to-day contact

Managing assigned accounts within the media department with minimal oversight, including media planning, media negotiations and implementation, performance tracking and analysis, and various associated projects

Working closely with account, creative and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and quality levels are maintained

Managing and motivating junior staff, providing them ongoing feedback, performance evaluation, career direction and training

Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied

Providing creative solutions to client challenges; resourceful and able to troubleshoot issues with limited direction

Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders

Understanding big picture implications and how insights can be applied in other programs and channels

Active knowledge sharing with capability and broader agency

Qualification

SEM experienceMedia planningData interpretationDoubleClick SearchMedia research toolsMicrosoft OfficeAnalytical approachClient presenceGenerative AI toolsCommunication skillsTeamwork

Required

A four-year degree and 7 to 9 years of digital media experience, 6+ years of SEM experience

Deep familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick Search expertise required)

Strong understanding of media research tools - you know their strengths/weaknesses, and when and how to effectively use them

Keen attention to detail and an analytical approach to achieving objectives

Solid quantitative and research skills; proven data interpretation capability, proven ability to translate data insights into a story

Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools

Strong ability to understand client objectives and how they translate into search and media strategies

Excellent client presence and ability to lead discussions with internal and external leadership

Stellar communication and presentation skills - you're poised, articulate and convincing

Willingness to travel as needed - you're open to new places, new faces and new ideas

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation