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Wonder · 2 weeks ago

Associate Director, Marketing Analytics & Operations

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$174K/yr - $184K/yr

7+ years exp

Grubhub is a leading online food ordering company that connects diners with local restaurants. They are seeking an Associate Director of Marketing Analytics to lead a team of analysts in developing marketing measurement strategies, driving data-informed decision-making, and optimizing marketing investments to achieve business growth.

E-CommerceFood and BeverageFood DeliveryRestaurants

Responsibilities

Lead Marketing Analytics Strategy: Develop and execute a unified analytics vision and roadmap that aligns with marketing and company growth objectives. Define core metrics, dashboards, and methodologies for measuring performance across channels and campaigns. Ensure top priority workstreams are progressing to plan while managing expectations across a variety of stakeholders

Performance Measurement & Attribution: Oversee development and refinement of measurement frameworks, incrementality testing, and attribution models to evaluate channel and campaign effectiveness. Partner with internal media teams to translate findings into actionable optimization strategies

Budgeting, Forecasting & ROI Analysis: Own Grubhub’s Marketing Mix Modeling (MMM) approach to inform strategic planning, channel investment allocation, and performance forecasting. Build and manage marketing acquisition budgets and performance targets in close partnership with Finance. Lead monthly pacing, variance analysis, and reporting to ensure marketing investment efficiency and accountability

Insight Generation & Experimentation: Conduct deep-dive analyses to uncover trends, identify growth opportunities, and develop hypotheses for testing. Champion experimentation (A/B, holdouts, incrementality) to inform marketing strategy and improve ROI

Data Infrastructure & Reporting Automation: Partner with Product, Engineering, and Paid Media Marketing to ensure clean and reliable data pipelines, marketing taxonomy, and automated, centralized reporting infrastructure. Own marketing data integrity, including UTM governance, media tracking, and dashboard accuracy

Cross-Functional Collaboration: Serve as a trusted thought partner to Marketing, Finance, Product, and Engineering. Translate complex analyses into simple, actionable insights that guide investment and strategy decisions

Team Leadership & Development Lead and mentor a high-performing team of marketing analysts. Foster a culture of analytical excellence, curiosity, and collaboration, while building scalable processes that enhance speed and quality of insights

Tool & Tech Stack Management: Evaluate and manage tools supporting measurement, attribution, experimentation, and audience targeting. Stay ahead of emerging analytics technologies and methodologies to continuously enhance team capabilities

Qualification

Marketing Analytics StrategyMarketing Measurement FrameworksBudgetingForecastingSQLPythonRBI Tools (Tableau)Paid Media ChannelsData Infrastructure ConceptsTeam LeadershipCommunication SkillsStrategic Thinking

Required

7+ years of experience in marketing analytics, growth analytics, data science, or related fields, ideally within a digital marketplace, e-commerce, or performance-driven environment

Proven track record of leading analytics strategy and partnering cross-functionally to both influence business and marketing decisions and directly drive business outcomes

Deep expertise in marketing measurement, attribution, and experimentation frameworks (e.g., MMM, MTA, incrementality testing, lift studies)

Experience building and managing marketing budgets and forecasts, including ROI analysis, pacing, and variance reporting

Proficiency with SQL, Python, or R for data analysis, and with BI tools such as Tableau for dashboarding and visualization

Strong understanding of paid media channels (search, social, app, display, and offline) and how to measure and optimize their impact across the funnel

Familiarity with data infrastructure concepts, including ETL processes, tracking frameworks, and integration with marketing and data platforms (e.g., Google Analytics, Tableau, Redshift)

Demonstrated ability to translate complex analytical findings into clear, actionable business recommendations for senior executives

Proven experience managing, coaching, and developing high-performing analytics teams

Exceptional communication and storytelling skills—able to make data both accessible and influential

A strong balance of strategic thinking and hands-on execution, with a passion for driving measurable impact through data

Preferred

Demonstrated experience building and modernizing paid media marketing tech stacks—including evaluating, integrating, and managing external vendors and tools to improve data quality, operational efficiency, and performance measurement

Bachelor's degree in a quantitative discipline (e.g., Statistics, Economics, Computer Science, Engineering, Mathematics)