Equinox · 1 month ago
Senior Director, Growth Marketing
New York, NY
Full-time
Onsite
Director/Executive
$220K/yr - $250K/yr
12+ years expEquinox is a high growth collective of influential lifestyle brands, including Equinox, SoulCycle, and Equinox Hotels. The Senior Director, Growth Marketing will lead performance marketing strategy across multiple channels, manage agency partners, and drive a data-driven approach to profitable growth.
FitnessHealth CareLifestyle
Responsibilities
Own channel strategy & portfolio: Define the multi-channel growth strategy, OKRs, and investment mix (prospecting vs. retargeting/loyalty; brand vs. non-brand), including geo and audience prioritization
Budgeting, pacing & forecasting: Build bottoms-up forecasts and scenario plans; manage budgets and in-month reallocations to deliver CAC, ROAS, payback, and LTV goals in partnership with Marketing Analytics
Agency leadership & vendor management: Set briefs, SLAs, QA standards, and pixel tracking governance; run weekly WIPs/QBRs; manage platform/DSP relationships; pilot betas responsibly and codify learnings for scale
Testing agenda & innovation: Own the cross-channel test roadmap (creative systems, audience/1P data, bidding, placements/inventory, frequency & sequencing, incrementality/holdouts) with hypotheses, guardrails, and roll-out criteria
Measurement planning & performance storytelling: Partner with Marketing Analytics to define conversion taxonomy, consent-aware tracking (including server-side), dashboards/scorecards, and clear monthly/quarterly readouts; translate insights into decisions
Creative feedback loop: Turn auction and audience signals into creative briefs; monitor fatigue and creative win rates; collaborate with Brand/Creative and Digital teams on landing page/CRO alignment
Cross-functional leadership: Align growth plans with CRM & Lifecycle, Brand, Product, and Regional teams; ensure channel learnings inform lifecycle messaging and owned experiences
Data quality & governance: Ensure data fidelity across pixels/tags, server-side conversions, audience uploads, and offline conversion imports; maintain alerting and acceptance tests
Team leadership: Hire, coach, and develop a lean but high-performing team; establish operating rhythms, decision logs, and a culture of curiosity, rigor, and accountability
Compliance & brand safety: Champion privacy-safe targeting and measurement (GDPR/CCPA, ATT), and ensure brand suitability across buys and partners
Qualification
Required
Bachelor's degree in Marketing, Business, Analytics, or related field
12+ years in performance marketing with 5+ years leading multi-channel teams and eight-figure budgets across Paid Social, Programmatic, and SEM
Proven agency orchestration experience (SLAs, QA, test roadmaps) and strong platform fluency (Meta, TikTok, YouTube/Google, DV360/The Trade Desk, Microsoft Ads; affiliate, CTV, and DOOH networks a plus)
Deep analytics acumen: partnership with analytics on MMM/MTA/incrementality, comfort with GA4/Adobe and BI (Looker/Tableau/Power BI), and executive command of CAC/ROAS/LTV/payback
Track record building scalable creative testing systems and landing page/CRO feedback loops
Exceptional communication and executive storytelling; able to influence senior stakeholders and translate complexity into action
Working knowledge of privacy-safe measurement (consent modes, server-side conversions, clean rooms) and audience governance
Benefits
Complimentary Club membership
Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
Company
Equinox
Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, SoulCycle, and Equinox Hotels Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$1.8BKey Investors
Silver LakeL Catterton
2024-03-08Private Equity· $1.8B
2024-03-08Debt Financing
2020-02-07Private Equity
Leadership Team
Matt Delaney
Director | Equipment and Program Innovation
Recent News
Research and Markets
2025-12-03
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