ForceBrands · 4 weeks ago
Retention Manager
LA Metro Area
Full-time
Onsite
Mid Level
3+ years expForceBrands is a skincare and self-care company committed to excellence and innovation. The Retention Manager will own customer engagement and strengthen brand loyalty by developing and executing data-driven retention programs to reduce churn and maximize lifetime value.
DeliveryFood and BeverageStaffing Agency
Hiring Manager
Olivia Rodriguez
Responsibilities
Manage all things retention—Email/SMS marketing channels, opt-in strategies, membership program growth, subscription engagement, and personalized customer journeys
Owner of all Email/SMS campaigns end-to-end, including creative briefing and feedback, segmentation, personalization, dynamic content, and scheduling
Build, launch, and test retention flows with a focus on creative excellence and speed—constantly experimenting with targeting, copy, product data, creative, and timing to maximize impact
Utilize segmentation and predictive analytics to deliver personalized messaging and offers at key points in the customer lifecycle
Implement churn reduction strategies like proactive engagement, win-back campaigns, and incentive programs
Collaborate with the Digital team to optimize the subscription and membership programs ensuring customer adoption and retention
Bridge the gap between high-level retention strategy and daily execution by coordinating with marketing, product, customer support, and operations
Identify inefficiencies in retention workflows and implement process improvements to enhance efficiency and effectiveness
Work with data and analytics teams to track customer behavior, spot trends, and optimize retention tactics
Build and manage a testing roadmap to optimize email, SMS, and membership campaigns for peak performance
Provide clear written and verbal communication to align cross-functional teams on retention initiatives
Manage timelines, prioritize initiatives, and ensure execution excellence across multiple projects
Qualification
Required
3-5 years of experience in retention marketing, lifecycle marketing, CRM, or customer loyalty—ideally within a subscription-based or e-commerce brand
Bachelor's degree in Marketing, Business or equivalent experience
Deep understanding of email/SMS marketing, industry best practices, including A/B testing frameworks, targeting and segmentation, and retention KPIs
Hands-on experience with Klaviyo, Attentive, Postscript, Rivo, Figma, Shopify, and Recharge etc
Experience project managing directly in Figma
Expertise in deliverability tools, and email authentication protocols (SPF, DKIM, DMARC)
Expert in managing list hygiene, segmentation, and targeting strategies
Excellent cross-functional communication skills, organization, and attention to detail
Strong troubleshooting skills and comfort digging into technical issues
A commitment to fostering a culture of support and accountability
Ability to thrive in a fast-paced startup environment and flexibility to adjust plans as needed
Excellent time management skills with a proven ability to meet deadlines
Comfortable using data to tell a story and can speak confidently to the metrics of your role
Company
ForceBrands
ForceBrands is a staffing and recruiting company providing food, beverage, and beauty professionals.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Alexandra Clarke
Chief Growth Officer
Anna Johnson
Senior Partner - Retained Executive Search
Recent News
2025-06-11
Global Cosmetic Industry
2024-12-19
Company data provided by crunchbase