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Certinia · 1 day ago

Sr Manager, Global Campaigns

United States

Full-time

Remote

Senior Level, Lead/Staff

$155K/yr - $194K/yr

10+ years exp

Certinia is a Services-as-a-Business platform that connects all aspects of services operations. The Senior Marketing Manager will define, develop, and execute comprehensive marketing campaigns, ensuring alignment with business objectives and driving market demand.

AccountingCloud ComputingEnterprise Resource Planning (ERP)Financial ServicesHuman ResourcesProfessional ServicesSaaSSoftware

Responsibilities

Define, own, and oversee the end-to-end development of integrated marketing campaigns for both prospect and existing customer audiences

Serve as the primary strategic lead, owner, and representative for all aspects of campaign strategy, planning, management, and performance reporting

Lead the comprehensive campaign planning process, ensuring that campaigns are fully built out and strategically aligned at least one business quarter in advance

Direct the efforts of Campaign Managers, cross-functional partners and offshore execution teams to ensure flawless, multi-channel deployment across all campaign tactics

Establish a formal, robust feedback loop with regional and local field marketing teams to gain an in-depth understanding of local customer needs, market nuances, and emerging trends

Partner with Marketing Operations to deliver in-depth, comprehensive analysis on all campaign performance metrics

Provide regular, high-level strategic updates to keep all key stakeholders and executive leadership fully informed throughout the planning and execution lifecycles

Maintain rigorous oversight to ensure that all market segment marketing programs and tactics are delivered precisely on time, adhere strictly to the allocated budget, and ultimately meet or exceed established ROI expectations and financial forecasts

Qualification

Campaign ManagementSaaS Industry ExperienceIntegrated MarketingAnalytical ToolsProject GovernanceSalesforcePardotDetail OrientationGoogle SuiteCommunication SkillsCollaboration

Required

Bachelor's degree and 10+ years of progressive Campaign Management experience

Extensive, demonstrable experience working within the Software as a Service (SaaS) sector or a related high-growth technology business

Proven leadership capabilities driven by a strong focus on pipeline generation and data-driven decision-making

A demonstrated, significant track record of driving substantial pipeline growth directly through the design and execution of successful, fully integrated marketing campaigns

Exceptional organizational and project governance skills, including the proven capacity to strategically manage multiple, simultaneous, and complex global initiatives from concept to completion

Deep, hands-on experience with analytical tools and the ability to conduct meticulous, in-depth analysis of key metrics and reporting to inform and drive strategic marketing decisions

A profound and comprehensive understanding of integrated marketing principles, advanced digital strategies, marketing automation platforms, performance marketing tactics (e.g., paid media, SEO), and sophisticated email marketing techniques and technology stacks

The ability to clearly, concisely, and confidently articulate and deliver on campaign goals, strategy, and intricate execution elements to diverse internal and external audiences, including high-level executive leadership

Proven ability to partner effectively and build consensus with a wide range of marketing stakeholders, as well as successfully collaborate, influence, and align with sales teams at all organizational levels

Highly organized and meticulously detail-oriented, maintaining a strategic focus even while managing operational tasks