MarketCast · 3 weeks ago
Demand Generation Sr. Manager
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $127K/yrMarketCast is a leading global marketing research provider, known for helping brands maximize their advertising impact. The Demand Generation Sr Manager will be responsible for developing and executing strategies to generate qualified leads for the sales team, utilizing marketing automation and digital marketing channels.
AnalyticsMarket ResearchMarketing
Responsibilities
Develop Demand Generation Strategy –Craft a comprehensive demand generation strategy that aligns with company objectives and target audience profiles. This involves identifying key marketing channels, setting measurable goals, and defining the overall approach to lead generation. The strategy should encompass both inbound and outbound tactics, ensuring a diversified approach to reaching potential customers. This strategic planning will serve as the foundation for all demand generation activities
Manage Marketing Automation –Oversee and optimize the use of marketing automation platforms (e.g., Marketo, HubSpot) to nurture leads and track campaign performance. This includes creating automated email sequences, setting up lead scoring rules, and managing data integrations. Regular analysis of marketing automation data will drive continuous improvement. This management is crucial for scaling our lead generation efforts efficiently
Execute Multi-Channel Campaigns –Plan and execute integrated marketing campaigns across various channels, including email, social media, paid advertising, and content marketing. This involves creating compelling content, managing campaign budgets, and optimizing for maximum ROI. Coordination with creative and content teams is essential for campaign success. The campaigns will aim to drive awareness and generate high-quality leads
Analyze Campaign Performance –Track and analyze key performance indicators (KPIs) to measure the effectiveness of demand generation activities. This includes monitoring lead volume, conversion rates, and cost per lead. Utilize data-driven insights to optimize campaigns and improve overall performance. Reporting on campaign results will provide valuable feedback for future strategies
Collaborate with Sales –Work closely with the sales team to ensure alignment on lead definitions, sales processes, and communication strategies. This involves regular meetings, feedback sessions, and shared goal setting. A strong partnership with sales will ensure that leads are effectively followed up on. This collaboration will enhance the overall sales and marketing effectiveness
Manage Lead Scoring –Develop and maintain a lead scoring system to identify and prioritize the most qualified leads for the sales team. This involves defining scoring criteria based on various factors, such as demographics, behavior, and engagement. Regular review and adjustment of the scoring model are necessary. Effective lead scoring ensures sales focuses on high-potential prospects
Optimize Landing Pages –Create and optimize landing pages to improve conversion rates and generate more leads from marketing campaigns. This involves A/B testing different designs, copy, and calls to action. Analyzing landing page performance data will guide optimization efforts. Optimized landing pages are essential for maximizing lead generation
Conduct Market Research –Conduct market research to identify new opportunities for demand generation and stay abreast of industry trends. This involves analyzing competitor activities, researching customer needs, and identifying emerging marketing channels. Market research insights will inform strategic decisions. This research helps maintain a competitive edge in lead generation
Manage Budget –Develop and manage the demand generation budget, allocating resources effectively to maximize ROI. This involves tracking expenses, analyzing campaign costs, and identifying opportunities for cost optimization. Regular budget reviews will ensure financial responsibility. Effective budget management is crucial for achieving demand generation goals
Qualification
Required
Strong understanding of marketing automation, digital marketing channels, and lead generation best practices
Data-driven and creative mindset
Excellent communication skills
Ability to collaborate with various teams to ensure alignment and maximize campaign effectiveness
Develop Demand Generation Strategy
Manage Marketing Automation
Execute Multi-Channel Campaigns
Analyze Campaign Performance
Collaborate with Sales
Manage Lead Scoring
Optimize Landing Pages
Conduct Market Research
Manage Budget
Preferred
Proficiency in marketing automation platforms (e.g., Marketo, HubSpot)
Experience with CRM systems (e.g., Salesforce)
Strong analytical and data-driven decision-making skills
Excellent written and verbal communication abilities
Experience with paid advertising platforms (e.g., Google Ads, LinkedIn Ads)
Knowledge of SEO and content marketing best practices
Ability to collaborate effectively with cross-functional teams
Strong project management and organizational skills
Experience in the market research industry
Bachelor's degree in Marketing, Business, or a related field
Benefits
Medical, Dental, Vision
401(k) Company Match
Freedom Leave
Health & Wellness Events & Benefits
Professional & Personal Growth & Learning Opportunities
Two free monthly movie tickets
Company
MarketCast
MarketCast is a marketing agency that offers research and marketing solutions.
Founded in 1988
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2016-10-25Acquired
2014-12-15Series Unknown
Leadership Team
John Batter
CEO
Lana Busignani
Chief Executive Officer
Recent News
2025-12-25
2025-12-20
Sports Business Journal
2025-12-12
Company data provided by crunchbase