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Florida Gulf Coast University · 1 day ago

Senior Director, Marketing & Brand Strategy

Fort Myers, FL

Full-time

Onsite

Director/Executive

$80K/yr - $100K/yr

8+ years exp

Florida Gulf Coast University (FGCU) is seeking a bold, strategic, and creative Senior Director of Marketing and Brand Strategy. In this high-impact leadership role, you will drive the vision behind integrated marketing campaigns, oversee brand communications, and partner with senior leaders to elevate FGCU’s public profile and reputation.

Higher Education

H1B Sponsor Likely

Responsibilities

Develop and implement FGCU’s marketing and brand strategy

Ensure consistent messaging, visual identity, and brand storytelling

Lead integrated marketing campaigns to support institutional priorities

Oversee content marketing, advertising, and digital engagement

Analyze market trends and audience insights to optimize strategy

Manage FGCU’s web presence, enhancing accessibility and user experience

Collaborate with leadership and stakeholders on brand positioning

Supervise and mentor marketing and digital teams, fostering innovation

Oversee budgets, resources, and vendor partnerships for efficiency

Define KPIs and performance benchmarks to measure impact

Other duties as assigned

Qualification

Marketing strategyBrand strategyDigital strategyMarketing analyticsSEOCRM toolsContent marketingAnalytical skillsLeadership experienceCommunication skillsTeam managementProject management

Required

Bachelor's degree from an accredited institution in marketing, business or related field

Eight years of progressive, full-time experience in marketing, brand strategy, or related fields

Five years of proven leadership experience

Strong strategic thinking, analytical and communication skills

Any appropriate combination of relevant education, experience, and/or certifications may be considered

Preferred

Master's degree from an accredited institution

In-depth knowledge of higher education landscape, including marketing trends, challenges and best practices

Proficiency in marketing analytics, SEO, CRM and digital media tools

Demonstrated success in developing and executing integrated marketing and brand campaigns

Strong expertise in enterprise web management, digital strategy, and UX best practices

Experience leading cross-functional teams and managing complex projects

Experience in higher education, non-profit, or agency setting is a plus

Company

Florida Gulf Coast University

Florida Gulf Coast University is a school in Fort Myers.

Founded in 1991

Fort Myers, Florida, USA

1001-5000 employees

http://www.fgcu.edu/

H1B Sponsorship

Florida Gulf Coast University has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (28)

2024 (25)

2023 (8)

2022 (19)

2021 (16)

2020 (4)