BRAVE Books · 1 month ago
Marketing Copywriter
BRAVE Books is a company dedicated to creating faith- and values-based content for families. They are seeking a Marketing Copywriter to develop compelling messaging across various marketing channels, focusing on conversion-driven copy that aligns with their mission and resonates with their audience.
BooksComicsPublishingRetail
Responsibilities
Write high-converting copy for paid ads on Meta, YouTube, and TikTok
Develop landing page copy optimized for conversion rate and clarity
Write email campaigns and flows that drive engagement and sales
Create product descriptions, offer messaging, and promotional copy for launches
Write scripts for video ads, UGC content, and marketing promos
Maintain and protect the BRAVE brand voice across all marketing touchpoints
Collaborate with designers, editors, and media buyers to bring campaigns to life
Research and understand customer pain points, objections, and motivations
Iterate copy based on performance data, feedback, and testing results
Support campaign ideation with hooks, headlines, angles, and positioning
Stay informed on cultural, political, and faith-based trends relevant to our audience
Deliver high-quality work quickly in a fast-paced environment
Qualification
Required
Exceptional written communication skills with a strong command of tone and structure
Proven ability to write persuasive, action-oriented marketing copy
Experience writing for digital marketing channels (ads, emails, landing pages, etc.)
Ability to adapt messaging to different formats, audiences, and offers
Strong attention to detail and ability to self-edit
Highly motivated, proactive, and comfortable taking ownership of projects
Ability to work cross-functionally and receive feedback with a growth mindset
Comfortable working under deadlines in a performance-driven environment
Alignment with BRAVE Books' mission and values
Preferred
2–4+ years of experience as a marketing or direct-response copywriter
Experience writing copy for eCommerce, subscriptions, or media brands
Familiarity with conversion rate optimization and A/B testing
Understanding of paid media frameworks and performance metrics
Background in marketing, communications, journalism, or related field
Experience working with faith-based or values-driven brands
Benefits
Health insurance
Dental insurance
Vision insurance
PTO
Employee discounts
Relaxed dress code
Company birthday celebration
Professional development credits