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Macmillan · 13 hours ago

Associate, Direct-to-Consumer Marketing & Ecommerce

United States

Full-time

Remote

Entry Level

$55K/yr - $58K/yr

1+ years exp

Macmillan is seeking a proactive, detail-oriented Associate for their Direct-to-Consumer Marketing & Ecommerce team. The role focuses on supporting campaign execution and operational coordination to connect readers with Macmillan books, while offering early-career marketers hands-on experience in ecommerce and digital marketing.

BooksEducationInternetMedia and EntertainmentPublishing

Responsibilities

Provide day-to-day operational and project coordination support for the D2C Marketing & Ecommerce team, managing campaign workflows across ecommerce platforms, email marketing, and content production

Support ecommerce operations by creating and updating product listings, setting up tracked links, coordinating pricing, and gathering assets from publisher teams, and ensuring listings and campaigns are optimized for accuracy and conversion

Assist in the execution of email marketing campaigns in partnership with the Senior Manager, Email Marketing—including preparing content, assisting with QA and deployment, managing tracking links, and compiling campaign performance results

Maintain and update centralized campaign calendars and content timelines for product launches, promotions, and newsletters to ensure alignment across corporate and publisher teams

Compile and analyze campaign performance reports across ecommerce and email, surfacing key metrics and insights to inform ongoing testing and strategy

Coordinate asset collection and delivery to ensure timely campaign execution and alignment with creative and brand standards

Monitor ecommerce platforms and user experience to identify issues or optimization opportunities; coordinate resolutions and track customer service escalations

Maintain documentation and internal tools, including process guides, campaign trackers, and platform how-tos, ensuring accuracy and accessibility for the broader team

Contribute to campaign planning discussions by identifying workflow improvements, audience insights, or operational efficiencies based on data and observation

Collaborate cross-functionally with other teams within CIMA, including Performance Marketing & Audience Development, Consumer Insights, and Social Media & Audience Growth, to ensure cohesive campaign execution and data sharing

Qualification

Ecommerce operationsEmail marketingProject coordinationAnalytics toolsCRM platformsMicrosoft OfficeGoogle WorkspaceCommunication skillsOrganizational skillsProblem solving

Required

1–2 years of experience in marketing, ecommerce, digital content, or campaign operations, ideally in publishing, media, or consumer marketing

Interest in ecommerce, digital marketing, and audience engagement, with a passion for connecting readers to the books and content they love

Excellent organizational skills and attention to detail, with experience managing calendars, timelines, and multi-step workflows

Proficiency with ESP and CRM platforms (HubSpot, Klaviyo, Mailchimp), ecommerce platforms (Shopify), and social commerce (Meta Shop, TikTok Shop), analytics/reporting tools (Google Analytics, Power Bi)

Strong written and verbal communication skills, with the ability to coordinate effectively across teams and stakeholders

A data-informed mindset with curiosity for campaign performance, consumer behavior, and digital conversion tactics

Ability to manage multiple projects simultaneously and prioritize effectively in a fast-paced, deadline-driven environment

A proactive, solutions-oriented problem solver who thrives in collaborative, cross-functional settings and is eager to learn new tools and techniques within the AI and digital marketing space marketing techniques

Proficiency in Microsoft Office and Google Workspace; familiarity with creative and tracking tools such as Photoshop, Canva, WordPress, and project management platforms