Brighter Strides ABA Therapy · 4 weeks ago
Paid Ads Account Manager
Lakewood, NJ
Full-time
Onsite
Mid, Senior Level
$70K/yr - $150K/yr
3+ years expBrighter Strides ABA Therapy is seeking a Paid Ads Account Manager to oversee their paid search, paid social, and SEO strategies. The role involves managing lead quality and growth by consolidating paid media and SEO ownership, collaborating with leadership, and ensuring data accuracy across platforms.
Child CareConsultingHealth CareTherapeuticsTraining
Hiring Manager
Izzy Kaminetsky
Responsibilities
Own full-funnel paid search strategy across states, cities, and service types
Build and maintain high-intent keyword structures—phrase and exact-first, with disciplined use of broad
Prevent paid cannibalization of organic through keyword governance and SERP analysis
Manage budgets, pacing, and bid strategies with clear CPL and MQL targets
Write ad copy that reflects actual services, locations, and compliance realities
Own paid social strategy focused on brand awareness and lead generation
Create/Partner with creative to ensure ads reflect brand, services, and state-specific nuance
Test audiences, formats, and offers while protecting lead quality
Monitor creative fatigue and performance decay
Own SEO performance outcomes—traffic quality, conversions, and MQLs—not just rankings
Set on-page and content strategy for state, city, and service pages with clear differentiation
Partner with web/dev to fix technical SEO issues quickly
Align SEO priorities with paid search to maximize total SERP coverage
Ensure GA4, GSC, HubSpot, GTM, and ad platforms tell a consistent story
Diagnose data mismatches and fix root causes
Report performance; cost per MQL, conversion rate, scalability
Build and maintain clean data dashboards
Work directly with intake to validate lead quality and close the loop
Partner with leadership on budget allocation and growth priorities
Serve as the single source of truth for paid + organic performance
Qualification
Required
3 to 5 years owning paid search and SEO in-house or in a senior agency role
Deep hands-on Google Ads experience with structure, bidding, search term hygiene
Proven ability to manage SEO beyond content, including technical, on-page, and strategy
Strong GA4, GSC, HubSpot, and attribution fluency
Preferred
Experience scaling multi-location or multi-state businesses strongly preferred
Company
Brighter Strides ABA Therapy
Since our founding in 2020, Brighter Strides ABA has been transforming the lives of children on the autism spectrum with a compassionate approach to comprehensive care.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
GlobeNewswire News Room
2025-02-20
Company data provided by crunchbase