Apply on Employer Site

PrograMetrix · 3 weeks ago

Paid Media Associate

Washington, United States

Full-time

Hybrid

Entry Level

$60K/yr - $80K/yr

1+ years exp

PrograMetrix is seeking a Paid Media Associate who is passionate about website analytics and advertising performance data. The role involves collaborating with the Client Services team to optimize campaign strategies and improve client advertising performance through data-driven insights.

Advertising

Responsibilities

Become the subject matter expert for reporting and analytics management in The Trade Desk, Google Ads, Facebook Ads Manager, LinkedIn & Google Analytics platforms

Learn, develop, and implement performance-driven campaign strategies and optimizations for clients through back-end support of Client Services team

Surface campaign trends and data insights to drive revenue, sales, users, and/or leads while improving cost per acquisition (CPA) or return on ad spend (ROAS) for clients

Analyze and optimize campaigns from a variety of perspectives including conversion rates, bid rates, keyword bids, impression share, seasonal/geographical trends, search queries, keyword and ad copy research and development, landing pages, conversion funnel, quality score, competition, distribution channels, etc. to achieve maximum ROI for clients

Develop a framework for outlining and presenting the end-to-end customer journey for our advertising campaigns – support Client Services by showcasing analysis for select clients

Work closely with Client Services to identify ways to grow current accounts by retention, upsell & cross-sell tactics

Emerge as a brand ambassador through participation in the company blog and communication to clients and prospective customers via company social media channels

Qualification

Google AdsFacebook AdsLinkedIn AdvertisingData AnalysisExcelTrade DeskPPC Campaign ManagementAnalytical SkillsHTMLCSSJavaScriptProblem-Solving SkillsTime Management

Required

Bachelor's Degree from a four-year university preferably in Marketing, Advertising, Engineering, Finance, or Math

1 - 3 years of campaign management and optimization experience in the Google Ads platform (required)

1 - 3 years of campaign management experience with Facebook/Instagram advertising (required)

1 - 3 years of campaign management experience with LinkedIn advertising (required)

Expertise managing national, regional, and local paid search (PPC) campaigns in Google Ads (required)

1 - 3 years of business/data analysis (required)

Excellent analytical and problem-solving skills with ability to prioritize tasks, multitask, and manage time efficiently

Expertise in Excel and other Microsoft Office products, including pivot tables, chart-making, and ability to manipulate and draw insight from extremely large data sets