Adobe · 3 hours ago
Group Product Marketing Manager, Engagement
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
$146K/yr - $275K/yr
12+ years expAdobe is a company focused on changing the world through digital experiences, empowering users to create exceptional digital content. They are seeking a Senior Group Product Marketing Manager to lead user engagement strategies, enhancing the onboarding and ongoing usage of Acrobat features through collaboration with various teams and data analysis.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Develop structures and initiatives that bring in the appropriate features at the appropriate times to foster confidence, depth of use, and long-term engagement
Use behavioral data, segmentation, and journey analysis to identify the highest-impact opportunities to improve activation, feature adoption, and sustained usage
Influence product and experience roadmaps by advocating for user needs, value pathways, and the instrumentation required to measure engagement and adoption
Collaborate closely with analytics as well as data science to define success metrics, segmentation strategies, and measurement frameworks
Ensure strong operational rigor through high-quality briefs, QA plans, launch calendars, and clear cross-functional communication
Experience managing growth teams, from setting strategy and coordinating the roadmap to encouraging a culture of rapid experimentation and data-driven decision making
Lead engagement initiatives that drive viral growth through product-led features and high-impact engagement loops
Build and refine positioning and messaging grounded in customer insights, competitive analysis, and market dynamics
Qualification
Required
12+ years of experience in product marketing, product growth, engagement, or related roles within SaaS or technology companies
Deep understanding of user behavior, onboarding, feature discovery, and engagement mechanics for complex efficiency tools
Comfort guiding a team crafting and interpreting A/B tests and using experimentation to drive meaningful improvements in adoption and usage
Demonstrated success influencing and aligning highly cross-functional teams without direct authority
Analytical proficiency and comfort working with behavioral data, metrics, and experimentation readouts
Strong written and verbal communication skills, enabling clear presentation of strategy and insights to different collaborators
A collaborative, proactive approach and a sense of humor that contributes positively to team culture
Benefits
Annual Incentive Plan (AIP)
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
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2026-02-04
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