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EF World Journeys · 2 weeks ago

Vice President of Creative

Boston, MA

Full-time

Hybrid

Director/Executive

$200K/yr - $240K/yr

15+ years exp

EF World Journeys is seeking a Vice President of Creative Strategy to elevate the creative and brand vision across three unique travel brands. The role involves shaping brand strategy, leading creative excellence, and mentoring high-performing teams to drive meaningful business growth through innovative storytelling and strategic partnerships.

Leisure Travel & Tourism

Responsibilities

Shape Brand Strategy & Architecture Build and evolve the brand strategy and architecture for three distinct global brands. Understand how a house of brands vs. brand derivatives function together, ensuring each brand maintains its individuality while contributing to a cohesive EF World Journeys vision

Lead Creative Excellence Across Every Channel Oversee world‑class creative across all touchpoints—from video and social to paid media and e‑commerce. Elevate our design and storytelling through strong advertising instincts, compelling hooks, and sharp brand positioning that drive both performance and brand equity

Bring Brands to Life Through Video & Conceptual Ideas Create breakthrough video and content experiences that make our brands unforgettable. Inspire teams with big ideas that surprise, excite, and leave a lasting impact

Build & Mentor High Performing Creative Teams Develop and lead large, multidisciplinary teams across three divisions. Foster psychological safety, collaboration, and growth. Be a mentor who lifts others up while empowering them to do their best work

Drive Business Impact Through Creative Strategy Partner closely with divisional VPs of Marketing to translate business goals into creative strategies that deliver measurable results. Approach creative as a business partnership—not a service function

Execute Creative That Delivers On Key Metrics Bring expertise in working in a data rich environment to efficiently build creative that cuts through the noise and drives measured business results

Navigate and Lead in a Matrix Organization Balance the needs of three product lines, collaborate with product VPs, and integrate feedback from central teams. Approach complexity with calm, clarity, and openness

Bring Steady Execution & Production Rigor Manage time, resources, and production with composure. Stay solutions oriented and ready to jump in when needed

Qualification

Creative leadershipBrand strategyMultichannel experienceTeam managementData-driven creativeB2CD2C experienceConceptual thinkingEntrepreneurial mindsetBudget managementCollaborationCommunication skills

Required

15+ years of creative and brand leadership, with deep B2C and D2C experience (not solely B2B)

Strong digital chops, with proven success in fast-paced, performance-driven environments

Experience with established brands and a track record of elevating brand presence and creative quality

Experience managing large, diverse creative teams, with a people-first approach to leadership

Agency experience that's complemented by recent inhouse brand side leadership

A stunning portfolio demonstrating conceptual thinking, multi‑channel excellence, breakthrough brand ideas, and world‑class video work (Portfolio required with application)

Deep familiarity with brand architecture and guiding long term brand evolution

Exceptional ability to articulate vision, give clear direction, and communicate confidently across all levels

A strategic, business minded, entrepreneurial approach, leveraging creative to drive measurable results and continuously improve process

Deep, hands-on multichannel experience across social, paid media, experiential, partnerships, influencer, PR amplification, and community building

Ability to develop and manage a budget

Experience in a data-rich environment developing creative that supports business results

A natural collaborator, able to bridge marketing and creative teams with transparency and trust

A calm, grounded demeanor, paired with strong resource and production management skills

A proactive, hungry mindset—motivated to grow and triple the brands, with the fire to push work forward

Passion for EF's mission, our travelers, and the joy of opening the world through unforgettable experiences

Benefits

Commitment to professional growth: robust monthly calendar of trainings and workshops

Four weeks paid vacation your first year, ten paid holidays, and two floating holidays

Exciting business travel opportunities

25% company match on your 401(k) contributions

Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance

Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)

Access to fertility care and family-building support

Wellness benefits including a yearly fitness reimbursement

Frequent social and learning events, including access to our employee-run resource groups

Robust Employee Assistance Program

Tenure-based sabbatical eligibility

EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)

Discounts at local venues and businesses

Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home on Fridays.