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Cornell University · 4 weeks ago

Marketing Lead, Cornell Tech (NYC)

New York City (Cornell Tech)

Full-time

Hybrid

Mid Level

$85K/yr - $92K/yr

3+ years exp

Cornell University is a prestigious institution with a cutting-edge campus at Cornell Tech in New York City. The Marketing Lead will manage and execute projects to enhance the visibility of Cornell Tech, overseeing digital campaigns, project management, and website optimization while fostering a collaborative and inclusive work environment.

BiotechnologyHigher EducationMedicalUniversities

Growth Opportunities

No H1B

Responsibilities

Manage and monitor all incoming requests to the team using the project management system

Develop project plans/campaigns, including scope of work, timeline, and resources

Serve as the primary point of contact for internal campus clients and vendors

Monitor project progress and client expectations and ensure high level of satisfaction through communication and delivery

Establish deliverables, schedules, and assignments to appropriate team members to ensure project milestones are met

Maintain comprehensive project documentation on plans and reports

Schedule Intake meeting with clients

Direct and lead multimedia crews to ensure continuity with editorial strategy and campus vision

Support marketing event production

Manage distribution and optimization of paid content across all of Cornell Tech’s social media platforms in coordination with other team members

Lead digital marketing campaigns for campus constituents

Liaise with campus constituents to develop, track, and report on discrete social media campaigns utilizing best practices including A/B testing and performance data analysis

Optimize content and publishing schedule based on performance

Manage social media budget, optimizing spends based on performance

Oversee the development, maintenance, and optimization of Cornell Tech’s website

Maintain the Cornell Tech website on the front and back end to ensure dynamic content stays up-to-date

Participate in strategic planning related to how dynamic content is distributed across the website

Prepare analytics reports for dynamic content on the website to report on key metrics, analyzing data to inform strategic decisions on content

Create robust analytics dashboards in Google Analytics

Work closely with website vendors on projects, including redesign, feature implementations, technical support, and troubleshooting

Monitor website performance using analytics tools

Ensure consistency in design and tone across all web pages

Pursue professional development opportunities—conferences, workshops, classes, mentorships—to further master brand and marketing strategies

Participate in projects or other duties as assigned with occasional work responsibility falling above or below current classification

Completion of any university required compliance trainings

Qualification

Digital MarketingSocial Media ManagementContent Management SystemsProject ManagementGoogle AnalyticsVideo Project ManagementBudget ManagementAction OrientedManaging AmbiguityEffective CommunicationCollaboration

Required

Bachelor's Degree with a focus in journalism, digital media, or communications plus 3+ years experience developing editorial communications across digital platforms

Must have experience managing social media channels and running digital campaigns

Experience using a content management system for a complex, multifaceted website

Demonstrated skills in digital manipulation of images and video, including resizing, compressing, converting and rendering a variety of media into common digital formats

Excellent written and organizational skills

Experience managing video projects and crews

Experience modeling values that support inclusion, belonging, and wellbeing

Ability to cultivate and develop inclusive working relationships with students, faculty, staff, and community members

Familiarity and experience with GA4, LinkedIn Campaign Manager, Meta Ads Manager, Google Search Console, ChatGPT, Claude, Grammarly, Mailchimp, and Sprout Social preferred

Ability to define, test, and refine prospect audiences to reach high-intent candidates for a variety of programs

Skill in allocating budgets, pacing spends, and shifting investment based on performance and priorities

Ability to continuously test ad messaging, visuals, and formats to improve engagement and conversion rates

Expertise in optimizing landing pages, CTAs, and forms to increase inquiries, applications, and yield

Ability to connect marketing activity to measurable outcomes such as cost per inquiry, cost per application, and conversion quality

Skill in improving website content clarity, relevance, and search visibility to attract and convert prospects