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MyMichigan Health · 1 week ago

System VP Corporate Marketing and Legislative Relations

Midland, MI

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

MyMichigan Health is a health system focused on corporate marketing, branding, public relations, and legislative relations. The System VP Corporate Marketing and Legislative Relations will develop and implement strategies to enhance the organization's brand and oversee communication efforts, both internally and externally, while managing relationships with key stakeholders and government officials.

Health CareHospital

Responsibilities

Develops strategies and implements marketing, branding and public relations for the health system to enhance the MyMichigan Health brand, image and awareness in the communities we serve

Serves as primary liaison to marketing agencies, manages marketing budgets and oversees corporate marketing efforts to include major market research and implementation of marketing and public relations plans

Directs and implements tactical elements of the strategic internal communication plan, as well as supporting efforts such as Human Resources and employee benefits communications, organizational education and development efforts and compensation plans

Develops strategies to enhance internal communication efforts to align with MyMichigan Health foundational elements and strategies

Directs and implements tactical elements of strategic external communications for the health system to include public relations, crisis communications and communications through social media platforms to enhance brand awareness and loyalty

Oversees overall web presence, findability and usability for external audiences

Collaborates with Information Technology, Human Resources and other stakeholders to leverage the intranet as a tool for employee communications and internal business operations in order to improve employee productivity and satisfaction

Develops strategies to assist senior leadership to continually improve internal communications in a complex organization with a geographically dispersed staff

Helps middle management frame and incorporate strategic messaging into their employee communication efforts

Develops accountability loops to ensure strategies are being implemented effectively at all levels of the organization

With Executive leadership establishes and implements short- and long-range goals for government relations including monitoring local, state and national legislation as it relates to health care and the organization

Supervises consultants and/or lobbyists engaged in supporting the organizations government relations

Develops strategies for relationship development with key elected officials and career administrators and executive and board leadership

In consultation with executive leadership, assists with special projects as assigned such as integration of new subsidiaries and other marketing/communication needs

Plans and analyzes recommendations from major MyMichigan Health market research, as appropriate

Collaborates on various research efforts to measure employee communication in order to ensure message themes are being successfully communicated to staff and that communication channels are being leveraged effectively

Provides counsel to senior leadership regarding crisis communications that relate to employee issues

Other duties as assigned

Qualification

Corporate marketingPublic relationsLegislative relationsCrisis communicationsMicrosoft WindowsHealth care experienceMarket researchCommunicationLeadership experience

Required

Master's degree

Master's degree in Marketing, Communications, Political Science or a healthcare or related field

Five years leadership experience

Previous health care experience

Excellent communication skills

Previous Experience In Communications And Leadership Required

NIMS IS 100: NIMS IS 100 Introduction Incident Command System - Equivalent Experience: Within 6 months of hire or transfer

NIMS IS 700: NIMS IS 700 Introduction National Incident Mgt System - Equivalent Experience: Within 6 months of hire or transfer

NIMS IS 200: NIMS IS 200 Basic Incident Command System Initial Response - Equivalent Experience: Within 6 months of hire or transfer

MyMichigan Health is a technology driven organization and employees need to demonstrate competency in Microsoft Windows

Ability to handle multiple tasks, get along with others, work independently, regular and predictable attendance and ability to stay awake

Overall vision is necessary; including reading, depth perception, close-up work and must have a peripheral field of vision

Hearing and speech on the phone as well as in person are necessary

Must be able to communicate verbally in person, on the phone and in writing

Frequently required to sit/stand/walk for long periods of time

Some exposure to blood borne pathogens and other potentially infectious material

Overall dexterity is required including handling, reaching, grasping, fingering and feeling. May require repetition of these movements on a regular to frequent basis

Physical Demand Level: Light. Must be able to occasionally (0-33% of the workday) lift or carry 11-20 lbs., Frequently (34-66% of the workday) 10 lbs. and or Walk/Stand/Push/Pull of Arm/Leg controls