Apply on Employer Site

Syracuse University · 3 weeks ago

Digital Content Marketing Specialist

Syracuse, NY

Full-time

Onsite

Entry Level

2+ years exp

Syracuse University is a private, international research university with a rich history and diverse academic offerings. The Digital Content Marketing Specialist will manage the school's social media channels and create content that supports recruitment and brand awareness efforts.

AssociationBiotechnologyEducation

H1B Sponsor Likely

Responsibilities

Create, edit and secure approvals for social media and digital signage content

Assist in the development and maintenance of editorial calendars and be responsible for immersing within all programs, departments, centers, and units throughout the school

Participate in the creation and editing of marketing and recruitment videos

Track and interpret analytics related to these communications

Over time, proactively identify social media campaigns that support the school’s content strategy

Monitor the school’s social media channels for content that is potentially harmful to the school’s reputation or the safety of its faculty, staff and students and escalate as appropriate

School social media channels include Instagram, LinkedIn, Facebook, Bluesky, X and YouTube

Meet regularly, in collaboration with the Assistant Director for Digital Communications, with professionals from around the school to develop materials and tell stories that effectively showcase the school’s scholarly offerings, outputs from faculty and center research, student milestones, and alumni achievements

Cultivate a collaborative working environment

Research, identify and, as appropriate, implement emerging techniques/technologies to enhance and measure digital engagement, email marketing, and social media content strategies on behalf of the school

Ad-hoc projects and duties as assigned

Qualification

Digital content creationSocial media managementCanvaAdobe Creative SuiteSearch engine optimizationEditing skillsEntrepreneurial mindsetWriting skillsInterpersonal communicationOrganizational skillsDetail-oriented

Required

Bachelor's degree in communications, English, journalism, marketing, writing or related field is expected, along with an understanding of best practices for digital marketing communications including search engine optimization

Intellectual curiosity to identify, create and advance content that is important to students, prospective students, alumni and donors across the social sciences, public administration and professional programs within the Maxwell School

Superior writing and editing skills (samples required), with an emphasis on digital content including social media, and video

Knowledge of Canva and Adobe Creative Suite, especially Photoshop, Illustrator, Premiere and Adobe Express

Excellent initiative and follow-through supported by a highly organized, detail-oriented work style (pertaining to maintaining spreadsheets and calendars, communicating and meeting deadlines, careful proofing and editing, etc.)

Entrepreneurial mindset, with an eye towards continuous improvement of processes and mechanisms for helping the team to achieve established goals

Keen interest/knowledge regarding existing and emerging best practice and trends in digital/social/traditional media

Excellent interpersonal communication skills and a highly collaborative nature

Preferred

Two years' professional experience in digital content creation is preferred

Familiarity with both academic communications and college admission marketing is desired

Company

Syracuse University

Glassdoor4.2

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit.

Founded in 1896

Syracuse, New York, USA

1001-5000 employees

https://ischool.syr.edu/research/research-centers/nexis/

H1B Sponsorship

Syracuse University has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (50)

2024 (51)

2023 (50)

2022 (32)

2021 (44)

2020 (33)