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Valvoline Global Operations · 3 days ago

Brand Manager - Private Label, Grease, and Speciality

Lexington, KY

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Valvoline Global Operations is a pioneer in the automotive and industrial solutions industry, committed to innovation and sustainability. The Brand Manager for Private Label, Grease, and Specialty is responsible for leading the private label strategy and managing product portfolios, ensuring competitiveness and profitability while collaborating with various teams to drive growth.

Oil and Gas

Hiring Manager

Monica Williamson, CDR

Responsibilities

Serve as the marketing lead for NAPA private label and distributor customers, delivering business reviews, line reviews, and strategic recommendations in conjunction with Sales

Translate customer requirements, category trends, and competitive insights into product recommendations and category storytelling

Lead the private label strategy for NAPA and other distributor customers, ensuring competitive and profitable product offerings

Contribute to innovation, product and portfolio development, SKU architecture, with the Product Strategy team, leading new items through the stage gate process into commercialization

Analyze and assess the feasibility, attractiveness, and strategic fit of bidding on new private label business opportunities, including competitive benchmarking, capability assessment, and financial implications

Partner with Sales on joint business planning, customer negotiations, and program execution to hit annual financial targets

Partner with Category Management and Analytics, Pricing, and the Trade Marketing team to develop pricing strategies, promotional frameworks, and competitive assessments

Develop the annual category strategy for Grease, including portfolio positioning, pricing direction, promotional strategy

Analyze category, customer, and marketplace performance trends to identify opportunities for assortment optimization, innovation, and demand creation

Partner with Sales to support customer-specific category presentations, line reviews, and recommendations that drive distribution gains and incremental growth

Collaborate with Supply Chain, Product Strategy, and Finance to ensure forecasting accuracy, margin performance, and operational readiness for new or updated Grease SKUs

Manage and develop one Associate Brand Manager leading Transmission Fluids, Gear Oil, and Antifreeze

Provide coaching and strategic direction to hit annual financial targets

Own additional customer meetings and content development as needed by the business

Qualification

Brand managementPrivate label marketingProduct marketingPricing analysisCategory analysisPeople managementCross-functional influenceStrategic thinkingCommunication skillsProject managementDetail-oriented

Required

Bachelor's degree required

4+ years of experience in brand management, private label marketing, or product marketing

People management experience

Strong strategic and commercial thinking

Process and detail-oriented

Experience with pricing and category analysis

Ability to influence cross-functional stakeholders

Excellent communication and project management skills

Preferred

Experience managing private label products—preferably in the automotive aftermarket—or private label experience in any consumer category is highly preferred

MBA preferred

Background in CPG, specialty retail, and distributor channels is preferred