The Walt Disney Company · 3 weeks ago
Marketing Automation & Messaging Operations Senior Manager
New York, NY, USA
Full-time
Hybrid
Mid, Senior Level
$121K/yr - $162K/yr
6+ years expThe Walt Disney Company is seeking a Marketing Automation & Messaging Operations Senior Manager to join their Product Marketing & Subscriber Strategy team. This role focuses on leveraging data and technology to enhance marketing strategies that drive subscriber engagement and growth.
Amusement Park and ArcadeAnimationConsumer GoodsDigital MediaE-CommerceMedia and EntertainmentMulti-level MarketingPerforming ArtsResorts
Responsibilities
Lead data enablement, ensuring clean, accurate data flows into Braze, informing advanced targeting and segmentation
Partner cross-functionally to design and activate multi-channel campaigns that leverage data for personalization and impact
Collaborate with Data Platforms, Engineering and Analytics teams to align data pipelines with business goals
Monitor and report on campaign performance, delivering insights that improve audience strategies
Ensure compliance with data governance and internal policies
Serve as subject matter expert on audience strategy, data systems, and emerging marketing technologies
Document and translate complex audience strategies into clear, actionable guidance for partners
Drive continuous improvement by evaluating new tools, processes, and innovations across CRM channels (Email, In-App, Web, CTV)
Qualification
Required
Minimum of 6 years audience and/or data strategy, experience with marketing-activation technology, ideally worked with CRM and customer data marketing systems (e.g., DMP, CDPs, email/app activation platforms, etc.)
Proven ability to: Act as subject matter expert on state of the data, audiences, technology
Learn new data and technology systems and maximize the value they can deliver
Manage complex relationships and negotiate with senior leadership to create alignment and influence leadership as needed
Manage documentation and strategic framing of complex audience strategies in user-friendly ways so they are easily and clearly understood by partners
Proven success influencing leaders from other teams and organizations with audience prioritization
Leadership track record of working with key partners to ensure CRM needs are on their roadmap, and provide requirements and support as needed
Proven ability to clearly and frequently communicate with leadership and partners, by providing notes and documentation to ensure alignment and clarity
Bachelor's degree or equivalent in Marketing, Business, or a related field
Benefits
A bonus and/or long-term incentive units may be provided as part of the compensation package
Full range of medical, financial, and/or other benefits
Company
The Walt Disney Company
The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
10001+ employees
H1B Sponsorship
The Walt Disney Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (83)
2024 (63)
2023 (96)
2022 (130)
2021 (30)
2020 (40)
Funding
Current Stage
Public CompanyTotal Funding
$11BKey Investors
Citibank
2020-04-13Post Ipo Debt· $5B
2020-03-20Post Ipo Debt· $6B
1978-01-06IPO
Leadership Team
Christine M. McCarthy
Senior Executive Vice President & Chief Financial Officer
Jamie Power
SVP, Addressable Sales
Recent News
2026-01-08
Company data provided by crunchbase