Wild Fork · 2 weeks ago
TRADE MARKETING MANAGER
Miami, FL
Full-time
Onsite
Senior Level
5+ years expWild Fork is a rapidly growing direct-to-consumer omnichannel brand focused on providing high-quality meat and seafood. The Trade Marketing Manager will be responsible for executing in-store activations, managing supplier partnerships, and optimizing commercial strategies to enhance brand visibility and drive customer engagement.
Retail
Responsibilities
Lead planning, execution, and optimization of in-store campaigns and seasonal moments
Brief and collaborate with product and operation teams on POS materials, visual merchandising, and storytelling assets
Partner with operations, field and regional teams to ensure flawless execution of campaigns in all stores, measuring post-activation impact on sales and engagement
Primary POC for store marketing questions and execution support - Support 65+ O2O stores with guidance, activation toolkits, training, and execution standards
Partner across regions and support center to bridge national campaigns & strategies with field needs
Own trade marketing calendar in alignment with marketing milestones, product launches, and key commercial seasons
Provide playbooks, toolkits, and creative assets to support field teams in executing local events, tastings, new openings and sponsorships
Act as the main liaison between HQ marketing and field teams to ensure consistent brand messaging and best practice sharing
Build process to manage field marketing budgets and monthly/quarterly reporting effectively with all regional teams to align with the marketing objectives and maximize ROI
In partnership with product and field marketing / ops team, develop and execute joint programs / activations with key suppliers to boost sales & brand visibility
Negotiate marketing contributions, co-branding, and promotional support
Manage co-branded POS, displays, and in-store activations and track ROI
Measure campaign performance (sales / TRX / Customer ) by store, region, and tactic; provide actionable insights across all regions
Partner with Analytics & Product / Ops teams to track ROI and continuous improvement for commercial campaigns
Develop best practice of marketing tactics to deliver sales results – drive foot traffic to retail store, customer acquisition / retention etc
Qualification
Required
Bachelor's degree in Communications, retail marketing or a related field
5-7 years of combined trade, retail marketing and field marketing experience (ideally consumer packaged goods related)
Strong understanding of retail environments, customer behavior, and local marketing tactics. Must have experience in driving foot traffic to retail store locations across the US
Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels
Excellent analytical skills and the ability to translate data into actionable insights and strategic recommendations
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Experience working with retail partners, managing promotional campaigns, and executing field marketing activations
Familiarity with Excel and PowerPoint applications
Strong knowledge and comfort for the nationwide US consumer outside of the South Florida area
Preferred
Master's degree preferred
Company
Wild Fork
Our purpose: Nourishing a Better Life. Our vision is clear: To be the first option in Meat & Seafood close to you.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Olga Gonzalez, MBA
CEO and President WildFork USA
Edward Deutscher
Global Head of Innovation Technology / CTO
Company data provided by crunchbase