Valvoline Global Operations · 2 weeks ago
Senior Brand Manager, Motor Oils, and Retail Auto Parts (RAP) Commercial Strategy
Lexington, KY
Full-time
Hybrid
Senior Level
6+ years expValvoline Global Operations is a pioneer in the automotive and industrial solutions industry, committed to innovation and sustainable solutions. The Sr. Brand Manager, Motor Oils will drive the strategy and performance of Valvoline's Motor Oil portfolio, collaborating closely across teams to develop and implement effective marketing strategies.
Oil & Energy
Responsibilities
Lead the full strategy for PCMO, HDEO, and Small Engine portfolios—including vision, competitive positioning, communication, pricing strategy, and long-term portfolio evolution with the product strategy team
Lead the annual financial planning process for the Motor Oils portfolio in partnership with Sales, Finance, and Supply Chain, develop annual volume and revenue forecasts, promotional assumptions, and portfolio investment needs
Manage business performance across revenue, margin, and product mix to meet annual financial targets. Monitor performance against plan and recommend course corrections
Translate insights on consumers, shoppers, and competitors into actionable strategies that drive brand health and category growth
Serve as the commercial marketing lead for the RAP channel, aligning portfolio and channel strategies with customer and market needs
Partner cross-functionally with Sales, Product Strategy, Pricing, and Category Management to lead the development of the strategy across product assortment, education, pricing, and promotion
Lead development of creative assets required to educate the countermen/women at our key retailers, the end commercial customer, and other key stakeholders on Valvoline’s commercial portfolio and promotions
Partner with Product Strategy to identify white space innovation opportunities and lead commercialization through the stage gate process
Lead development of annual integrated media and communication strategies across the Valvoline portfolio with internal and external agency teams—spanning awareness, consideration, and conversion tactics
Develop strategic briefs, guide creative development, and ensure deliverables align with brand and channel strategies across all consumer and customer touch points
Lead team to manage timelines, budgets, and execution across on and offline assets, content, claims, and other marketing materials to support channel investment decisions
Lead, coach, and develop two Associate Brand Managers overseeing PCMO, HDEO, and the Small Engine portfolios
Build marketing capability across insights, portfolio management, commercial storytelling, and cross-functional leadership
Champion a high-performance culture focused on accountability, collaboration, and growth
Act as a trusted advisor to RAP customers by delivering insight-driven category leadership, deepening our current partnerships
Lead customer presentations with strategic clarity and compelling storytelling
Qualification
Required
Bachelor's degree required
6+ years of experience in brand management or product marketing, ideally in CPG or automotive aftermarket
Proven success in building and executing commercial strategies and delivering annual business plans
Preferred
Experience leading media strategy, creative development, and agency management strongly preferred
CPG or automotive aftermarket experience
Experience presenting to and influencing major retail customers is highly preferred
MBA preferred
Benefits
Health insurance plans (medical, dental, vision)
Health Savings Account (with employer-base deposit and match)
Flexible spending accounts
Competitive 401(k) with generous employer base deposit and match
Incentive opportunity•
Life insurance
Short- and long-term disability insurance
Paid vacation and holidays•
Employee Assistance Program
Employee discounts
PTO Buy/Sell Options•
Tuition reimbursement•
Adoption assistance•
Terms and conditions apply, and benefits may differ depending on position or tenure.
Company
Valvoline Global Operations
Valvoline™ Global is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the globe.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jamal Muashsher
President and CEO
James Holms
Chief Financial Officer
Company data provided by crunchbase