Grifols · 5 days ago
CRM Specialist
North Carolina, United States
Full-time
Onsite
Mid Level
3+ years expGrifols is a global healthcare company that has been working to improve health and well-being since 1909. The CRM Specialist is responsible for creating and executing email campaigns and personalized communications using Salesforce Marketing Cloud while optimizing customer journeys and collaborating with Business and IT teams to align marketing efforts with business goals.
BiotechnologyHealth CareManufacturing
Responsibilities
Creating and executing email campaigns, automated journeys, and personalized communications using Salesforce Marketing Cloud
Create personalized communication through email marketing, SMS, and other CRM tools to foster stronger customer relationships
Collaborate in the setup and maintenance of a comprehensive Salesforce Marketing Cloud infrastructure
Refine email marketing strategies through consistent A/B testing, segmentation, and customization to bolster engagement and conversions
Monitor, define, and improve journeys, including developing and presenting use cases for various scenarios
Propose and implement automations to reduce manual work and enhance efficiency
Contribute to a robust and scalable marketing automation framework that integrates seamlessly with disparate systems and platforms
Deep knowledge of the usability of SFMC tools such as Email Studio, Content Builder, Journey Builder, Mobile Studio, and Automation Studio
Collaborate with technology and system experts to create automations and minimize manual errors
Document processes meticulously and track advancements
Proofread and double-check campaigns before sending
Activate campaigns using automation tools
Oversee vendors to ensure capability delivery and campaign execution using agile methods in SFMC
Offer insights into evolving market technologies and trends within the marketing technology domain
Qualification
Required
Bachelor's degree in Business Administration, Marketing, Information Technology, Computer Science, Data Analytics, Marketing Cloud Email Specialist or a related field
Minimum of 3-5 years of experience in CRM-related roles
Experience working with Salesforce Marketing Cloud is essential (working with third-party solutions and across digital channels)
Knowledge of SQL, HTML, and AMPscript is highly desirable
Preferred
Certification in Salesforce, Marketing Cloud Email Specialist, Adobe Experience Cloud and Adobe Journey Optimizer
Experience with data management, reporting tools (e.g., Tableau, SAP), and CRM optimization
Benefits
Medical
Dental
Vision
PTO
Up to 5% 401(K) match
Tuition reimbursement
Company
Grifols
Grifols is a global healthcare company.
10001+ employees
H1B Sponsorship
Grifols has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (2)
2022 (1)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$2.51BKey Investors
Michael J. Fox Foundation
2025-01-14Grant· $21M
2024-06-04Post Ipo Debt· $1.41B
2024-04-23Post Ipo Debt· $1.07B
Leadership Team
Camille Alpi
Chief Human Resources Officer
Víctor Deu
Director of Planning & Control Department
Recent News
2025-12-24
Pharma Letter
2025-11-28
Company data provided by crunchbase