PureCars · 1 month ago
Digital Strategy Manager, Enterprise Accounts
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $140K/yr
5+ years expPureCars is a company that helps automotive dealers maximize their sales potential through a proprietary advertising and analytics platform. They are seeking a Digital Strategy Manager to manage relationships with enterprise-level automotive clients and oversee digital advertising strategies, ensuring effective campaign execution and client satisfaction.
AutomotiveService IndustryTransportation
Responsibilities
Act as PureCars’ subject matter expert to our Enterprise / Major Group automotive client across an assigned territory in the United States by managing the post-sale client relationship, digital ad and product strategy, in constant pursuit of the most effective and efficient ad strategy to enable [Client] to hit its Sales and Service objectives
Build trust by being a connected client advocate and resource through consistent delivery of high value insights, giving PureCars’ clients the edge in a hyper-competitive landscape
Track, analyze, create, and deliver relevant industry data and performance metrics through high-impact presentations to key automotive dealership executives including Dealer Group C-Suite, Corporate Marketing personnel, Corporate Regional Managers, Dealer Principals, General Managers, General Sales Managers, and E-Commerce Managers
Partner alongside various internal ad performance teams (Paid Search, Social, Programmatic/Display, Video, OTT, Onsite Offers, and more) to ensure the execution of successful campaigns in accordance with client’s objectives and budgets
Use your technical and business development chops to educate clients on using our platform, increase client’s utilization of current technology, and keep clients updated on new technology/feature releases
Overnight travel is expected. This role is primarily in-dealership and will be client-facing 4+ days / week, 2+ weeks / month
Partner with the customer on 1st party data, CDP implementation, direct mail and more lifecycle products
Enhance digital advertising strategy and execution based on individual dealership, OEM, and marketing team objectives and continually identify opportunities to make measurable improvements via ad copy, bid management, budget adjustments, A/B testing, and performance analysis
Qualification
Required
Minimum 5 years in the Auto-tech industry, with proven success managing multi-rooftop, high stakes relationships
Prior AdTech SaaS or Digital Advertising client success experience with a focus on paid search and/or display products and services
Demonstrated ability in building world-class relationships with client executives and in communicating technical product capabilities, success metrics, and best practices to technical and non-technical audiences
Skilled in client performance data analysis and in providing actionable and impactful insights to clients with a focus on optimizing revenue generation
Adept in quickly analyzing varying client environments and needs, identifying and influencing key decision makers, and creating a long-term adoption of PureCars' value proposition and suite of products
Strong knowledge of online media channels (paid search, display, social, video, local) and metrics, MS Excel/Google Sheets, Salesforce, PowerPoint, analytics tools, and client research
Top-notch communication and presentation skills to a wide variety of audiences across a variety of regions and cultures
This role is client facing, primarily in-dealership and corporate. Candidates must live in the assigned territory or willing to relocate within 6 months of hire date
Overnight travel is expected. This role is primarily in-dealership and will be client-facing 4+ days / week, 2+ weeks / month
Benefits
Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
Open PTO Policy - Take what you need, when you need it.
Internal Growth - Over ⅓ of the positions opened and filled are with our own employees.
Learning and Development - Robust new employee onboarding, leadership, and management training.
Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.
Diversity & Inclusion - Come one, come all! Between ongoing training, panels, celebrations, and more, our DEI team ensures every employee knows they belong here.
Company
PureCars
Pure Auto offers online value reports, information, listing and advertising services on used cars and trucks for car buyers and sellers.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$10M2019-05-08Series Unknown
2015-10-28Acquired
2013-12-18Series B· $5M
Leadership Team
Kate Colacelli
Chief Marketing Officer
Recent News
2025-09-23
Company data provided by crunchbase