LexisNexis Risk Solutions · 1 month ago
Senior Manager, Segment Marketing
United States
Full-time
Remote
Mid, Senior Level
$105K/yr - $175K/yr
7+ years expElsevier Inc. is a leading provider of information and analytics, and they are seeking a Senior Manager, Segment Marketing to lead and implement strategic marketing initiatives. This role involves translating market insights into actionable marketing strategies, collaborating with cross-functional teams, and developing messaging frameworks to drive engagement and retention across key academic and research segments.
AnalyticsHealth CareInformation TechnologyInsurTechRisk ManagementSoftware
Responsibilities
Developing strong understanding of key customer segments and markets (e.g., librarians, researchers, academic institutions)
Identifying customer pain points, industry trends (e.g., GenAI, open science, research integrity), and competitive dynamics to inform marketing strategies, positioning, and messaging
Creating persona-based value propositions and segment narratives that increase engagement
Developing and execute persona-based programs in support of product launches, portfolio expansions, and thought leadership initiatives; deliverables will include developing program content for global events (e.g., webinars, LinkedIn Live, conferences, workshops)
Collaborating with central and regional teams to build and execute marketing plans that align with business priorities and resonate with key segments
Developing sales enablement tools, messaging briefs, and content that supports the buyer journey and aligns with the Challenger Sales methodology
Collaborating with other sales enablement colleagues and product marketers to streamline the process and execution for content development, field feedback, sales readiness, and measurement of messaging and content impact
Partnering with Sales, Product, and sales training teams to deliver training, content, and resources that improve commercial effectiveness
Qualification
Required
Have 7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement, ideally of SaaS offerings or academic markets
Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results
Have an understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology
Have experience developing enablement content, sales narratives, and digital marketing assets
Have an analytical mindset with experience using metrics to inform strategy and optimize performance
Have excellent project management, communication, and stakeholder engagement skills
Have a Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree is a plus
Benefits
This job is eligible for an annual incentive bonus.
Company
LexisNexis Risk Solutions
LexisNexis Risk Solutions provides information to assist customers in industry and government in assessing, predicting, and managing risk. It is a sub-organization of ChoicePoint.
10001+ employees
H1B Sponsorship
LexisNexis Risk Solutions has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (129)
2024 (132)
2023 (86)
2022 (98)
2021 (125)
2020 (53)
Funding
Current Stage
Late StageLeadership Team
Bill Madison
CEO - Insurance Solutions
Mark Kelsey
Chief Executive Officer, LexisNexis Risk Solutions
Recent News
2026-01-22
BiometricUpdate.com
2025-12-27
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