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LexisNexis Risk Solutions · 2 weeks ago

Senior Manager Marketing Specialist

United States

Full-time

Remote

Senior Level

$103K/yr - $171K/yr

7+ years exp

Elsevier Inc. is a leading provider of information and analytics in the academic and government sectors, and they are seeking a Senior Manager Marketing Specialist. The role involves leading strategic marketing initiatives to drive engagement and retention across key segments, translating market insights into actionable marketing strategies, and collaborating with cross-functional teams to enhance the customer experience.

AnalyticsHealth CareInformation TechnologyInsurTechRisk ManagementSoftware

Culture & Values

H1B Sponsor Likely

Responsibilities

Developing strong understanding of key customer segments and markets (e.g., librarians, researchers, academic institutions)

Identifying customer pain points, industry trends (e.g., GenAI, open science, research integrity), and competitive dynamics to inform marketing strategies, positioning, and messaging

Creating persona-based value propositions and segment narratives that increase engagement

Developing and execute persona-based programs in support of product launches, portfolio expansions, and thought leadership initiatives; deliverables will include developing program content for global events (e.g., webinars, LinkedIn Live, conferences, workshops)

Collaborating with central and regional teams to build and execute marketing plans that align with business priorities and resonate with key segments

Developing sales enablement tools, messaging briefs, and content that supports the buyer journey and aligns with the Challenger Sales methodology

Collaborating with other sales enablement colleagues and product marketers to streamline the process and execution for content development, field feedback, sales readiness, and measurement of messaging and content impact

Partnering with Sales, Product, and sales training teams to deliver training, content, and resources that improve commercial effectiveness

Qualification

B2B marketingGo-to-market strategiesChallenger Sales methodologySales enablement contentAnalytical mindsetStakeholder engagementBachelor’s degreeProject managementCommunication skills

Required

Have 7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement, ideally of SaaS offerings or academic markets

Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results

Have an understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology

Have experience developing enablement content, sales narratives, and digital marketing assets

Have an analytical mindset with experience using metrics to inform strategy and optimize performance

Have excellent project management, communication, and stakeholder engagement skills

Have a Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree is a plus

Benefits

This job is eligible for an annual incentive bonus.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.

Company

LexisNexis Risk Solutions

Glassdoor4.0

LexisNexis Risk Solutions provides information to assist customers in industry and government in assessing, predicting, and managing risk. It is a sub-organization of ChoicePoint.

Founded in 2000

Alpharetta, Georgia, USA

10001+ employees

https://risk.lexisnexis.com

H1B Sponsorship

LexisNexis Risk Solutions has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (129)

2024 (132)

2023 (86)

2022 (98)

2021 (125)

2020 (53)