Flamingo · 4 days ago
Senior Director, Brand Management - Flamingo
New York, NY
Full-time
Onsite
Director/Executive
$240K/yr - $265K/yr
10+ years expFlamingo is an award-winning body, hair, and care brand delivering high-performance products. They are seeking a Senior Director of Brand Management who will define brand strategy, drive business growth, and lead cross-functional teams to enhance brand presence and market share.
Consumer GoodsE-CommerceShopping
Responsibilities
Define the mid and long-term brand strategy, positioning, and competitive differentiation across categories, setting a point of view on where the categories are going and proactively taking action, not just reacting to where it is today
Lead the development of annual brand plans across the full purchase funnel, setting clear priorities, objectives, KPIs, and activation calendars (12–18 months). Go beyond planning mechanics to challenge assumptions, surface bold bets, and prioritize what will truly move the business
Drive the business to deliver category-specific revenue, share, and profitability goals
Lead assortment and product portfolio strategy to maximize growth, relevance, and commercial impact, ensuring the portfolio evolves ahead of consumer needs and competitive pressure
Translate consumer insight, POS trends, category dynamics, and competitive intelligence into meaningful strategic choices and action plans
Partner with CMO on the 3–5 year brand long-term plan
Act as the leader of the brand, accountable for brand contribution (gross profit – marketing)
Partner closely with Finance to proactively diagnose risks and opportunities, making decisive, data-informed pivots when performance deviates from plan
Own allocation of the full brand marketing budget, balancing short-term performance with long-term brand building—and challenging traditional spend models when needed
Lead execution of the national brand calendar, in partnership with Comms and GTM teams, including commercial innovation launches, evergreen plans, and tentpole campaigns
Provide demand inputs for categories and partner with Supply/Demand Planning to improve forecast accuracy over time
Build compelling, commercially grounded business cases that clearly articulate why a strategy will win, not just how it will be executed
Integrate and partner across channels to create strategic marketing plans and execution for key tentpole moments
Partner with DTC, Retail, Amazon, Creative, Growth Marketing, and Communications to build cohesive omnichannel execution
Have a deep understanding of PPA, assortment, shelving strategies, and JBP priorities and support GTM and Channel partners from a Brand perspective
Bring new products to life with cross-functional partners, ensuring on-time launch and strong commercial readiness
Oversee packaging redesigns and optimizations in partnership with the Creative team to strengthen brand block, conversion, and retail advantage
Serve as the hub of the wheel, uniting Creative, Comms, Digital Product, Retail, Amazon, Performance, Insights, Strategy, and Innovation into one aligned brand team
Chair a cross-functional Brand Leadership Group to drive alignment, prioritization, and decision-making
Establish clear processes, operating cadence, and ways of working that increase speed, clarity, and cross-functional effectiveness
Provide input into hiring, resourcing, and talent decisions for matrixed team members supporting the brand
Directly manage and develop a lean, high-impact brand team (e.g., Brand Managers)
Build a high-performance culture grounded in creativity, curiosity, ownership, and strategic rigor
Champion the brand internally—driving visibility, clarity, advocacy, and cross-team engagement
Qualification
Required
10+ years in brand management within consumer products, ideally with CPG grounding; personal care/beauty/lifestyle strongly preferred
Proven ability to think beyond reactionary plans— define category strategy, shape innovation pipelines, create distinct market positions, and be nimble enough to adjust these if the environment shifts
Deep understanding of omni channel: both retail and digital environments
Experience acting as a P&L owner or category GM
Able to operate in fast-paced, ambiguous, entrepreneurial environments with high ownership and speed
High intellectual horsepower—analytical, curious, creative, and comfortable connecting dots across data, culture, and consumer behavior
Exceptional cross-functional leadership skills; thrives in matrixed teams and enjoys building alignment
Strong storyteller with the ability to simplify complexity and influence at all levels, including the C-suite
Comfortable shifting fluidly between strategy, execution, and firefighting
Organized, accountable, and relentless in driving projects to completion
Benefits
Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
Wellness and L&D stipends
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from all of our brands
Company
Flamingo
Flamingo provides is an online store that offers a wide range of body and skincare products at an affordable range.
11-50 employees
H1B Sponsorship
Flamingo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (16)
2023 (5)
2022 (8)
2021 (10)
2020 (6)
Funding
Current Stage
Early StageTotal Funding
unknown2021-01-01Series Unknown
Recent News
LFX Venture Partners
2023-11-08
Company data provided by crunchbase