LEON CYCLE · 3 days ago
Sales Director, North America (B2B)
Leon Cycle is a global e-mobility group founded in Germany, specializing in e-bikes and light electric vehicles. They are seeking a Sales Director for North America (B2B) to lead sales activities, focusing on revenue growth and key account development across the United States and Canada.
Responsibilities
Build, lead, and scale dealer networks across the US and Canada for NCM and ET.Cycle
Recruit, manage, and coach regional Business Development Managers
Define dealer strategies, pricing frameworks, and annual sales targets
Drive dealer performance, onboarding, and long-term partnerships
Lead Key Account relationships with big-box retailers and national retail chains
Negotiate commercial terms, volume programs, and promotional plans
Coordinate closely with London HQ on product planning and supply forecasting
Own North America B2B sales targets and revenue performance
Provide accurate sales forecasts and market intelligence to London HQ
Align regional execution with global brand and product strategy
Work closely with London HQ teams (supply chain, marketing, finance, HR, IT)
Ensure smooth coordination between sales execution and global support functions
Support market entry for new products, including light electric mobility solutions
Qualification
Preferred
10–15+ years of senior B2B sales leadership experience
Strong background in Dealer network development and Key Account / big retail management
Proven track record of building and leading multi-country sales teams
Commercially sharp, execution-focused, and comfortable with accountability
Entrepreneurial mindset; experience in fast-growing or restructuring environments is a strong plus
Willingness to travel frequently across North America
Company
LEON CYCLE
Leon Cycle is a retailer of premium electric bikes.
Funding
Current Stage
Growth StageCompany data provided by crunchbase