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Citi · 2 weeks ago

Senior Programmatic Campaign Manager

New York New York United States

Full-time

Onsite

Mid, Senior Level

$130K/yr - $195K/yr

6+ years exp

Citi is a leading global bank, and they are seeking a Senior Programmatic Campaign Manager to execute and optimize their programmatic media investments. This role involves hands-on proficiency in media activation platforms, strong analytical skills, and collaboration with various stakeholders to drive business outcomes.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Execute, optimize, and contribute to Citi’s programmatic media activation strategies

Maintain expert-level, hands-on proficiency in leading programmatic buying platforms, including non-negotiable expertise in DV360, to develop and implement advanced campaign architecture, intricate bid strategies, and complex optimization techniques

Contribute to the identification and evaluation of best-in-class media solutions

Lead the analysis of deep programmatic metrics, including supply path optimization, attention data, sustainability metrics, and comprehensive media quality indicators

Translate analytical insights into actionable strategies to drive significant performance improvements

Develop and present comprehensive performance reports and recommendations to stakeholders

Support the Group Manager in cultivating strategic relationships with core programmatic vendors and technology partners

Participate in the evaluation of new vendor capabilities and contribute to driving joint business plans and fostering innovation to align with Citi’s long-term vision and media strategy

Collaborate closely with agency partners, providing expert guidance and ensuring the alignment of programmatic strategies and operations with Citi’s objectives and best practices

Adhere to and implement comprehensive governance frameworks for all programmatic media activities

Contribute to risk and control processes, ensure meticulous documentation of strategies and execution, perform quality assurance (QA) protocols, and assist with billing forecasting and reconciliations for programmatic media spend

Support the AdTech contracting process, working closely with Citi legal and compliance teams on approvals for new and emerging technology utilization

Act as a subject matter expert, sharing knowledge of complex programmatic technology and advocating for AdTech initiatives within various internal groups

Mentor and support junior team members, fostering a culture of continuous learning and high performance

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Qualification

DV360Programmatic media expertiseAdTechMarTech knowledgeAmazon DSPYahoo DSPAnalytical skillsMentoringStrategic thinkingCommunication skillsProblem-solvingNegotiation skillsOrganizational skills

Required

6-10 years of progressive and proven experience within programmatic media, encompassing significant hands-on execution and strategic contribution, whether client-side, publisher-side, or agency-side

Expert-level proficiency and extensive hands-on experience running campaigns in DV360

Demonstrated expert-level proficiency and extensive hands-on experience with leading programmatic activation platforms (DSPs), with a proven track record of driving significant performance improvements through advanced optimization techniques

Proven success in mentoring junior programmatic team members and contributing to team development

Deep and comprehensive expertise across the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions), including their strategic application and integration

Strong strategic thinking, problem-solving, and decision-making capabilities

Superior analytical skillset, with a proven ability to derive and communicate strategic insights from vast and complex programmatic datasets to drive business outcomes

Proactive understanding of the future of media in a privacy-first world, with the ability to contribute to anticipating and navigating industry changes

Excellent communication, presentation, and negotiation skills, capable of effectively engaging stakeholders across a matrixed organization

Experience working closely with legal, compliance, and procurement teams on technology-related initiatives in a highly regulated environment

Highly organized, process-driven, and capable of managing complex initiatives in a fast-paced, dynamic environment

Bachelors/University degree or equivalent experience

Preferred

Experience with Amazon and Yahoo DSPs is a plus

Financial services experience is a strong plus

Benefits

Medical, dental & vision coverage

401(k)

Life, accident, and disability insurance

Wellness programs

Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Company

Citi

Glassdoor3.8

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Founded in 1812

San Antonio, Texas, USA

10001+ employees

https://www.citi.com

H1B Sponsorship

Citi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1386)

2024 (849)

2023 (1375)

2022 (1117)

2021 (876)

2020 (901)