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Citi · 2 weeks ago

Ad Trafficking and Operations Group Manager

Irving Texas United States

Full-time

Hybrid

Senior Level, Lead/Staff

$144K/yr - $217K/yr

10+ years exp

Citi is seeking an accomplished and highly strategic Ad Trafficking & Operations Group Manager with expertise in digital ad operations. The role involves leading a team, driving operational efficiencies, and ensuring seamless campaign execution while contributing to the strategic evolution of ad operations capabilities.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Develop and implement strategic roadmaps for the Ad Trafficking and Operations department, aligning with overall company objectives and client needs

Lead and manage a group of Ad Trafficking Coordinators and Managers, fostering exceptional performance culture, continuous improvement, and professional development

Evaluate and recommend new ad tech solutions, tools, and processes to enhance operational efficiency, accuracy, and scalability

Implement robust pre-launch and post-launch quality assurance (QA) strategies to minimize errors and ensure seamless campaign execution and data integrity

Establish and monitor key performance indicators (KPI’s) for the team, driving accountability

Recruit, train, mentor, and develop a team of high-performing ad operations professionals

Serve as a primary liaison between Ad Operations and cross-functional teams, including Media Planning, Media Buying, Creative Analytics, and Client Services

Negotiate and manager service agreements with external partners as needed

Take ownership over competitive insights for your products/services – ensure working team is aware of new campaigns and implications for Citi

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards

Qualification

Google Campaign Manager 360Digital advertising ecosystemLeadershipTeam managementAd trafficking workflowsWeb technologiesProject management certificationPassion for advertisingMentoring skills

Required

10+ years of experience in digital ad operations

Experience leading teams of ad traffickers/coordinators

Passion for advertising and marketing with a curiosity for new developments in the industry

Expertise and hands-on experience with Google Campaign Manager 360 (CM360)

Comprehensive knowledge of the digital advertising ecosystem including DSPs, SSPs, DMPs, ad exchanges and various ad formats

Ability to strategize, implement, and optimize complex ad trafficking workflows and processes

Strong understanding of web technologies including: HTML, JavaScript, and web debugging tools

Proven ability to lead, mentor, and foster the professional growth of high-performing teams

Bachelor's/University degree

Preferred

Master's degree preferred

Advanced experience with Innovid, Flashtalking, or other enterprise-level ad servers

Experience with other Demand-Side Platforms (DSPs) like DV360, The Trade Desk, etc

Familiarity with Tag Management Systems (e.g., Ensighten, Google Tag Manager)

Experience with programmatic advertising operations

Project management certification (e.g., PMP) is a plus

Benefits

Medical, dental & vision coverage

401(k)

Life, accident, and disability insurance

Wellness programs

Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Company

Citi

Glassdoor3.8

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Founded in 1812

San Antonio, Texas, USA

10001+ employees

https://www.citi.com

H1B Sponsorship

Citi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1386)

2024 (849)

2023 (1375)

2022 (1117)

2021 (876)

2020 (901)