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Cvent · 5 hours ago

Senior Analyst, Marketing Intelligence & Audience Strategy

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Cvent is a leading meetings, events, and hospitality technology provider committed to transforming the industry through innovative technology. They are seeking a Senior Analyst for Marketing Intelligence & Audience Strategy to serve as an audience targeting expert, analyze marketing program performance, and operationalize marketing strategies across various channels.

FinanceFinancial ExchangesFinancial Services

No H1B

Responsibilities

Market/Audience Segmentation and the “Ideal Customer Profile”

Support TAM, SAM, ICP, and buyer persona research and documentation

Analyze customer, prospect, and behavioral data to refine and maintain Cvent’s Ideal Customer Profile (ICP) globally, using a wide variety of reporting techniques such as, but not limited to, excel pivots, AI agents and basic SQL queries

Partner with Product Marketing and Sales to define and evolve target audience segments for always‑on and campaign‑based marketing programs by analyzing past and current customer data

Assist in identifying data gaps, inconsistencies, and segmentation opportunities across systems using AI queries and agents

Use data, insights, and AI to enable marketing campaign owners to personalize their campaigns to the audience segments we define (getting us to the right message at the right time to the right person) by providing audience recommendations and supporting analysis

Prepare clear summaries, charts, and analyses for internal stakeholders

Translate analytical findings into simple, actionable takeaways

Assist in documenting standard audience definitions and segmentation logic

Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journey

Support presentations and documentation used by marketing teams

Ensure target contact lists are consistent, accurate, and compliant across marketing systems

Learn how audience data is used in AI-enabled marketing tools such as predictive scoring and personalization

Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally

Qualification

Marketing Data OperationsAI ExperienceData Analysis ToolsProject ManagementSQLMarketing AutomationAnalytical SkillsProblem-Solving SkillsCommunication SkillsSelf-Motivated

Required

3-5+ years of experience in marketing data operations, marketing analytics, business analytics, consulting or a related role

Demonstrated experience with AI in the workplace

Familiarity with audiences, segmentation, and marketing-owned communications strategy

Strong analytical and problem-solving skills

Comfort working with data sets and basic analysis tools

Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights

Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce

Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, host presentations, and to work with multiple business/technical stakeholders to establish, communicate, and meet agreed-upon deadlines

Must be self-motivated and enjoy a fast-paced environment, where you will work both with teams and independently