NOVUS Media LLC · 1 day ago
VP/SVP, Integrated Client Strategy
NOVUS Media LLC is an independent local media planning and buying agency focused on achieving client business objectives through integrated media strategies. The VP/SVP, Integrated Client Strategy will serve as a strategic advisor to C-suite clients, leading holistic media strategy and driving measurable value across the customer journey.
AdvertisingDigital MediaPublishing
Responsibilities
Serve as the senior strategic voice for key accounts, functioning as a boardroom-ready advisor who can address complex business challenges with authority and clarity
Translate clients’ business objectives into integrated media strategies that leverage the full capabilities of data, technology, analytics, personalization, local intelligence, and AI-driven insights
Guide clients through high-impact decisions across brand, performance, customer experience, and local-market strategy
Lead the creation of holistic, full-funnel media strategies that drive near-term performance and long-term brand and business growth
Ensure all strategies are grounded in rigorous quantitative and qualitative insights, and that they apply industry-leading digital, programmatic, and tech-enabled approaches
Champion the integration of advanced analytics, modeling, automation, and personalization frameworks to elevate planning and performance
Own senior-level client relationships, building deep trust through proactive guidance, strategic rigor, and operational excellence
Protect, retain, and grow organic revenue by identifying whitespace opportunities, elevating client engagement, and introducing innovative solutions that expand NOVUS’ value
Partner with clients to develop multi-year roadmaps that improve marketing effectiveness, operational maturity, and data sophistication
Lead, mentor, and inspire a high-performance team of strategists, fostering mastery in digital, data-driven planning, and consultative client partnership
Orchestrate cross-functional expertise across Activation, Analytics, Technology, Local Strategy, and Business Intelligence to deliver integrated solutions
Cultivate a culture of innovation, accountability, and continuous learning aligned with NOVUS’ values
Deliver aggressive organic revenue growth goals by assessing client needs and opportunities and persuasively selling in agency solutions
Collaborate with other Offering Leads (Investment, Data & Insights, Technology) to vision and design new solutions, based on market demand
Serve as a key member of the business development team, playing a central role in RFP responses, thought leadership, pitch strategy, and high-profile presentations
Represent NOVUS as an industry leader—bringing forward provocative POVs on the future of media, privacy, AI, personalization, and measurement
Oversee account profitability and forecasting for key accounts
Ensure exceptional delivery quality, operational efficiency, and alignment between strategic ambition and executional excellence
Other duties as assigned by supervisor or department head
Qualification
Required
15+ years of experience in media, marketing, or consulting roles, including extensive leadership at the VP/SVP level
Media agency experience required
Proven track record advising C-suite executives and leading sophisticated, data-led strategy engagements
Deep expertise in digital media, MarTech ecosystems, analytics, personalization, AI/ML applications in marketing, and measurement frameworks
Mastery in developing full-funnel, integrated media strategies across all channels, with an emphasis on digital acceleration and innovative applications of data
Demonstrated success protecting and growing major accounts and driving organic revenue expansion
Exceptional communication and storytelling capabilities—adept at synthesizing complex data into compelling, actionable decision frameworks
Strong experience leading and developing high-performing strategic teams
Outstanding pitch, presentation, and new business leadership skills
Fluency with industry research tools, measurement platforms, and advanced analytics methodologies
Highly collaborative, influential, and able to inspire confidence across internal teams and client organizations
Benefits
Medical
Prescription
Dental
Vision
Life and accidental death & dismemberment insurances
Short and long-term disability
Pre-tax flexible spending accounts
A health savings account
Legal services
Identity theft protection
An employee assistance program
A group retirement savings plan
Company
NOVUS Media LLC
We are an award-winning, independent media agency specializing in planning, buying and providing analytics on media performance.