Wingspan · 4 weeks ago
Demand Generation Specialist
New York, NY
Full-time
Onsite
Entry, Mid Level
$70K/yr - $80K/yr
1+ years expWingspan is a Series B startup based in NYC that focuses on contractor management solutions for the freelance economy. The Demand Generation Specialist will play a crucial role in driving new customer acquisition through multi-channel marketing campaigns and collaboration with the Sales and Marketing teams.
Financial ServicesFinTechInformation TechnologyPayments
Responsibilities
Manage lead generation campaigns across various channels, including search, social media, email, webinars, and advertising
Run data-driven experiments across messaging, creative, landing pages, and new channels to identify repeatable, scalable growth levers
Analyze channel and funnel performance, surfacing insights and optimization opportunities to improve demo volume, efficiency, and pipeline contribution
Collaborate cross-functionally with Sales, SDRs, and PMM to align targeting, messaging, creative, and GTM execution
Coordinate logistics and promotional efforts for industry events and conferences
Monitor campaign performance, analyze key metrics (e.g., MQLs, conversion rates), and provide actionable insights for continuous improvement
Maintain and segment contact lists within HubSpot and ensure seamless lead flow integration with Salesforce for the sales team
Stay current with demand generation best practices, B2B marketing trends, and platform updates
Qualification
Required
1-4 years of Marketing experience in a B2B SaaS company
Ability to run successful multi-channel campaigns (email, paid, content) that result in qualified leads
Proficiency with marketing automation, lead tracking, and reporting
Familiarity with paid media platforms (e.g., Google Ads, Meta, TikTok) and budget management
Metrics-driven mindset with the ability to interpret campaign metrics and translate them into strategic recommendations, and own the outcome
Self-motivated and adaptable: You are scrappy and have a bias for action. You thrive in a fast-paced environment at a high-growth tech company
Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously
Familiarity with HubSpot, Salesforce, Webflow, Google Ads, or similar marketing automation and advertising tools
Strong verbal and written communication skills
Ability to leverage data to proactively identify opportunities and drive impactful results
Authorized to work in the United States
Preferred
Experience with Fintech or HR: You have an understanding of the complexities of payroll, payments, tax compliance, and employee classification
Benefits
Unlimited vacation
Competitive stock option package
$300 one-time WFH stipend
Medical, dental, and vision benefits
Top of the line 14" Macbook Pro
Travel stipend for team off-sites
401k Matching
Wellhub, fitness benefit
Company
Wingspan
Wingspan is the first payroll platform for contingent work—automating onboarding, payments, 1099s, and contractor benefits
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$41.5MKey Investors
Touring CapitalGrand Central Tech
2025-05-09Series B· $24M
2023-03-16Series A· $14M
2021-01-01Seed
Leadership Team
Anthony Mironov
Co-Founder & CEO
Greg Franczyk
Chief Technology Officer | Co-founder | Board Member
Recent News
Company Ventures
2025-08-13
Beinsure - Insurance, Reinsurance, InsurTech Insights
2025-08-04
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