IWC Schaffhausen · 1 week ago
Head of Communications
New York, United States
Full-time
Onsite
Director/Executive
$135K/yr - $145K/yr
10+ years expIWC Schaffhausen is a dynamic and quickly growing international brand in the luxury watch segment. As the Head of Communication for North America, you will be responsible for shaping the brand's connection with press, clients, and partners, while orchestrating activities to enhance brand image and awareness.
E-CommerceFashionManufacturingWearables
Responsibilities
Lead and develop the annual comprehensive Communications strategy with the MarCom VP, aligning with the long-term business objectives of the market
Support the Marketing & Communications VP in the definition of the brand vision for the region and support on the annual Strategic Plan preparation
Create local Communications/Campaigns calendar in partnership with HQ and Communications team
Provide strategic input to HQ for the development of locally impactful communications concepts, assets and partnerships
Support HQ-lead activation located in North America
Manage the Media team in developing and executing the regional media plan (USA & Canada) to enhance brand visibility
Oversee media agency and maintain relationships with key media partners
Explore new media opportunities (online & offline)
Ensure strategic visibility on social media, digital publications and digital platforms of all commercial partners
Oversee local content creations projects in collaboration with Media Manager
Define and execute all regional Co-Op Media Plans in partnership with Media manager and other Marketing departments
Establish strong relationship with all key wholesale partners in the region (External Boutiques and Multibrand)
Develop and implement regional press strategy in collaboration with the PR team, in line with brand strategy and global communications campaigns to maximize brand visibility and appreciation
Ensure dispatch and strong influx of relevant information to key media and retailers ; ensure qualitative and quantitative press coverage (print and digital)
Coordinate public relations activities: press-related events for new launches, press trips, shootings and talents dressing
Oversee press agency and maintain relationship with key editors and KOLs
Develop and execute a locally relevant Talents / Celebrities engagement plan, aligning with HQ on global vision and practice
Recommend product placements in photoshoots, cinema/TV productions, events and social media
Contribute to growing the KOL database and suggest engagement plans
Monitor, analyze and communicate PR results on a monthly basis
Establish and nurture relationships with strategic partners (global with local footprint and regional)
Define and execute co-activations ensuring optimal results for all parties involved
Evaluate opportunities for partnerships and sponsorships on an ongoing basis
Manage the Communications budget part of A&P and the Communications costs related to S&D and ensure best ROI of all investments
Negotiate with external partners and optimize costs
Ensure processing of purchase orders and invoices; facilitate new vendors creations in SAP
Manage a team guiding them in their department’s vision and projects execution
Develop talents density by identifying and executing relevant individual development plans
Qualification
Required
Minimum of 10 years of professional experience or related experience in Communication roles, with a focus on luxury retail sector is a definite advantage
Master's Degree in marketing, business administration or other related disciplines
Excellent strategic thinking, problem-solving and strong abilities to translate business objectives into actionable communications plans and campaigns
Strong background in developing and managing communications plans, media campaigns and press engagement activations
Strong knowledge of the North American media and press landscapes
Experience in managing communications budgets and optimizing ROI
Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders
Excellent leadership skills, ability to inspire and motivate a team, fostering a high-performing environment
Fluent in English
Benefits
Medical, dental, and vision programs
Health savings and flexible spending accounts
Life insurance
Disability benefits
401(k) with employer match
Paid time off
Wellness reimbursement benefit
Access to the employee assistance program
Volunteer days off
Company
IWC Schaffhausen
IWC Schaffhausen is a luxury watchmaker combining engineering excellence and timeless design to craft premium mechanical timepieces.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Edward Gomes
Head of Retail Partners
Recent News
2025-09-12
Media Outreach
2025-08-30
Company data provided by crunchbase