West Shore Home · 1 week ago
Director of Media
Mechanicsburg, PA
Full-time
Onsite
Lead/Staff, Director/Executive
3+ years expWest Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Windows, Doors, and Flooring. They are seeking a Director of Media to develop and execute media strategies that maximize reach and drive lead generation while providing leadership to the media team.
Building MaterialConsultingReal Estate
Responsibilities
Develop and execute media strategies using modern media viewing habits, programmatic streaming software, and an omnichannel approach to maximize reach and drive directly attributable lead generation while ensuring each branch has a unique plan to hit assigned issued lead targets
Partner closely with the Vice President of Branding and Creative Services and the Director of Marketing, Planning, and Analytics to deploy a creative approach that balances brand and direct response performance and ensures budgets are accurately aligned for winning for the Company
Lead Sports Marketing initiatives both large and small by formulating strategic plans for each endeavor, identifying third-party and lower-CPM streaming options, and training teams in media negotiations to maximize effective media strategies
Provide leadership and oversight for the Media Manager, Sports Marketing Manager, and Senior Director of Print and Direct Mail, including coaching, performance management, vendor invoice review and approval, continuous process improvement, and collaboration with Company leaders to support and improve the customer journey
Qualification
Required
B2C marketing experience – 2+ years required
Experience in a manager or director-level role where you oversaw a team's performance – 3+ years required
Direct response marketing experience using an omnichannel approach – required
Experience using television industry-specific tools for buying such as Strata, Nielsen or Comscore and measuring media performance - required
Preferred
Bachelor's degree preferred; an equivalent combination of relevant education and professional experience will be considered
Benefits
Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
401(k) plans with company match
HSA plan with company match
Paid holidays and paid time off (PTO)
Employee Referral Program
Employee Discount Program
Paid training and unlimited professional growth potential
Company
West Shore Home
West Shore Home is a construction firm dealing in home improvement services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kedar Revankar
Chief Operating Officer
Recent News
Morningstar.com
2025-11-14
The Philadelphia Inquirer
2025-08-30
2025-08-21
Company data provided by crunchbase